Alanna Strauss

Questioner
DISC Type : c

Head of Content and Marketing, Entertainment Partnerships at Creative Artists Agency

Los Angeles, California, United States

Overview

Alanna has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Alanna has no verified topics they care about

Media Appearances

Alanna has no verified media appearances

Work History

7-2024
Head of Content and Marketing, Entertainment Partnerships at Creative Artists Agency
6-2023 - 7-2024
Executive Vice President, Entertainment & Culture Lab at The Martin Agency
5-2022 - 6-2023
Senior Vice President, Creative & Content at Fender Musical Instruments Corporation
1-2019 - 5-2022
Head of Creative - Brand Partnerships at Netflix
1-2018 - 1-2019
Senior Vice President, Creative Strategy @ All City at Fox Networks Group

Education

1-2005 - 6-2005
Education details unavailable from Universitat Pompeu Fabra
Education details unavailable from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 11 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Head of Content and Marketing, Entertainment Partnerships at Creative Artists Agency
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Insights For Selling To Alanna

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alanna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alanna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alanna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alanna take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alanna

Personality Compatibility


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