Alba Basora Marti
Login to view DISC.Alba Basora Marti is the Director of Global Trade Sales at Go City, leveraging 20 years of experience in the travel and eCommerce industries. She focuses on global growth strategies, B2B distribution, and strategic partnerships. Described by colleagues as passionate, collaborative, and driven, she has a degree in Tourism from Universitat Rovira i Virgili.
Alba is a passionate advocate for diversity and mentorship within the travel community. She serves on the board of Women in Travel Thrive and has been a mentor in its EMEA program. She also leads Go Citys employee resource group for Diversity, Equality, and Inclusivity, demonstrating a deep commitment to empowering others in her field.
She is a featured speaker at industry events like Arival Elevate, where she leads workshops on building effective B2B distribution strategies for tour operators.
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