Alberto De Simone in

Alberto De Simone

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Head of Marketing at Stroili
📍 Italy

Alberto De Simone is the Head of Marketing at Stroili, leading the brands communication and strategy. With a background including a Master of Science from London South Bank University and experience at EssilorLuxottica, he is passionate about fashion, luxury, and FMCG branding. He focuses on making brands premium, contemporary, and emotionally resonant with consumers.

His personal interests include staying informed on business strategy and developments in the entertainment industry, following publications like the Harvard Business Review and companies like Disney Entertainment. He also has an educational background in Business and Management from Università Cattolica del Sacro Cuore.

He recently led Stroilis brand repositioning with the campaign "La forma delle emozioni" (The shape of emotions) to innovate on emotional territory.

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Experience
10 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Italy
Personality Overview

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Priorities

Topics Alberto cares about

Emotional Branding
He focuses on capitalizing on "the territory of emotions" and making them tangible through marketing, as seen in Stroili's recent brand repositioning.
Luxury Brand Strategy
He has a passion for and experience in the luxury, fashion, and FMCG sectors, aiming to create a more premium and contemporary brand image for Stroili.
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Career

Work history

3-2024
Head of Marketing
Stroili
9-2021 - 2-2024
Senior Global Brand Communication Manager
EssilorLuxottica
2-2019 - 9-2021
Global Account Supervisor
Publicis Italy
3-2017 - 1-2019
Account Manager
M&C SAATCHI Milano
1-2016 - 3-2017
Country Manager
Forward, born from lastminute.com
In the press

Media appearances

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Education
2013 - 2014
Master of Science (MSc)
London South Bank University
2008 - 2011
Business and Management
Università Cattolica del Sacro Cuore
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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