Alec Price-Forbes

Collaborator
DISC Type : is

National Chief Clinical Information Officer (CCIO) at NHS England

Coventry, England, United Kingdom

Overview

Alec Price-Forbes is the National Chief Clinical Information Officer for NHS England, leveraging extensive experience as a Consultant Rheumatologist at University Hospitals Coventry and Warwickshire. He is passionate about using digital technology, data, and IT to transform health services, improve patient outcomes, and support clinicians across the national health system.

He has a keen interest in medical education, having designed and delivered a safe prescribing module for medical students as an Honorary Lecturer at Warwick Medical School. His focus is on fostering collaboration and a culture of change to reimagine healthcare delivery.

For over a decade, he has been a member of the national Prescribing Safety Assessment (PSA) Standard Setting Group, demonstrating a long-term commitment to improving patient safety.

Personality Overview

Good Listener

Consensus Builder

Appreciative

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Digital Health Transformation
As National CCIO, he is a key leader in NHS England's shift from analogue to digital services and using technology to transform, not just supplement, workflows.
AI in Healthcare
He is a vocal advocate for implementing AI tools, like ambient voice technology, to free up clinician time, improve patient consultations, and boost system efficiency.
Patient Safety
His long-standing involvement with the national Prescribing Safety Assessment and work in medical education underscore a deep commitment to safe healthcare practices.

Media Appearances

Alec has no verified media appearances

Work History

10-2024
National Chief Clinical Information Officer (CCIO) at NHS England
4-2006 - 10-2024
Consultant Rheumatologist and CCIO at NHS - University Hospitals Coventry and Warwickshire NHS Trust

Education

Education details unavailable from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 19 Location : Coventry, England, United Kingdom Job Level : Leadership Designation : National Chief Clinical Information Officer (CCIO) at NHS England
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Insights For Selling To Alec

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alec is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Alec

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Alec move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Alec take some risk or not?

  • They probably won’t put a lot at risk.

You And Alec

Personality Compatibility


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