Alejandra Serna

Alejandra is a marketing and communications executive with over fifteen years of experience, primarily focused on arts and cultural institutions. A Public Relations graduate from Florida International University, she excels in digital strategy, branding, and storytelling to boost visibility and engagement. People who have worked with her describe her as efficient, thorough, reliable, and a dedicated team player.

Her career reflects a deep passion for the arts, having held key roles at Vizcaya Museum and Gardens and the Florida Grand Opera. This commitment to mission-driven work is further shown by her interest in skills like grant writing to support non-profit organizations and their cultural preservation efforts. She is also dedicated to community engagement and making Vizcaya an inclusive hub.

As part of her work at Vizcaya, she is deeply involved in the landmarks efforts to restore its historic Vizcaya Village.