Alejandro Velásquez Ugalde

Energizer
DISC Type : I

CEO at GRAVEN GROUP

Mexico City, Mexico

Overview

Alejandro Velásquez Ugalde is the CEO of Graven Group, a family office, and the Co-founder of Crediko, an EdTech startup. With an MBA from Rice Business and a background as CFO and in alternative investments at Citibanamex, he was recently named "Businessman of the Year 2025" by the Latin American Quality Institute.

While his professional life is well-documented, details about his personal hobbies and interests are not publicly available. His focus appears to be on his business ventures and professional development, underscored by certifications in family business dynamics and alternative investments.

He concurrently leads a large family holding company with over 600 employees while also driving a new venture capital-backed startup, Crediko.

Personality Overview

Relationship Oriented

Big Picture Person

Enthusiastic

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Family Business
He is the CEO of Graven Group, a family office, and holds a certification in the "Challenges and Dynamics of the family business. "
EdTech Accessibility
As Co-founder of Crediko, his stated mission is to transform education in Latin America by making high-quality education more accessible to families.
Venture Capital
Recently raised $2. 5 million for his startup, Crediko, and has expressed excitement about the attention from the venture capital sector.

Media Appearances

Alejandro has no verified media appearances

Work History

9-2025
CEO at GRAVEN GROUP
8-2024 - 9-2025
Co-CEO at GRAVEN GROUP
3-2023 - 8-2024
CFO at GRAVEN GROUP
6-2021 - 3-2023
AVP Alternative Investment at Citibanamex
2-2021 - 6-2021
Senior Analyst and Investors Relations at HIR CASA

Education

2019 - 2019
Diplomatura from The Wharton School
1-2021 - 4-2021
Master of Business Administration - MBA from Rice Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Mexico City, Mexico Job Level : Leadership Designation : CEO at GRAVEN GROUP
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Insights For Selling To Alejandro

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandro is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alejandro

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alejandro move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alejandro take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Alejandro

Personality Compatibility


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