Aleksandar Milenkovic

Observer
DISC Type : ci

Chief Operating Officer at Happy Socks

Sweden

Overview

Aleksandar Milenkovic is the Chief Operating Officer at Happy Socks, having progressed through roles including Head of Retail and Chief of Staff. He has driven significant global expansion, growing the brands retail footprint from 10 to over 130 stores, and led a full market take-back in China.

Aleksandar appears to be a reflective professional who is willing to share his career journey and thoughts on personal branding on public platforms. He actively engages his network to find talented people to join his team and help build the future of the company.

He was once approached by SVT (Swedish state television) to be featured in a program, an experience he shared publicly.

Personality Overview

Curious

Assertive

Value Driven

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Global Retail Expansion
As Head of Retail, he expanded Happy Socks' mono-brand store presence from 10 to over 130 stores in three years across the US, Australia, China, and Europe.
Organizational Efficiency
In his Chief of Staff role, he focused on improving processes and optimizing organizational procedures for better efficiency and productivity by implementing cross-functional squads.
New Market Entry
He successfully managed the full market take-back in China, which included setting up the legal entity and achieving profitability within the first year.

Media Appearances

The Interview: Happy Socks — The Retail Exchange podcast. Featured in The Retail Exchange

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Aleksandar Milenkovic - Chief Operating Officer at Happy Socks | The Org. Featured in The Org

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Aleksander Milenkovic Bio – Happy Socks COO - The Official Board. Featured in The Official Board

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Work History

10-2024
Chief Operating Officer at Happy Socks
2-2024 - 10-2024
Chief of Staff at Happy Socks
2-2021 - 2-2024
Chief Business Development Officer at Happy Socks
1-2016 - 2-2021
Head Of Retail at Happy Socks
3-2013 - 12-2015
Project Manager at Thegoodpeople.se

Education

Education details unavailable from Malmö Borgarskola

More Information

Social Presence :

Prographics :

Exp : 24 Location : Sweden Job Level : Leadership Designation : Chief Operating Officer at Happy Socks
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Insights For Selling To Aleksandar

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aleksandar is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Aleksandar

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Aleksandar move?

  • They like to analyze well and then make their decisions.
  • Can Aleksandar take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Aleksandar

Personality Compatibility


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