Aleksandar Milenkovic in

Aleksandar Milenkovic

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Chief Operating Officer at Happy Socks
📍 Sweden

Aleksandar Milenkovic is the Chief Operating Officer at Happy Socks, having progressed through roles including Head of Retail and Chief of Staff. He has driven significant global expansion, growing the brands retail footprint from 10 to over 130 stores, and led a full market take-back in China.

Aleksandar appears to be a reflective professional who is willing to share his career journey and thoughts on personal branding on public platforms. He actively engages his network to find talented people to join his team and help build the future of the company.

He was once approached by SVT (Swedish state television) to be featured in a program, an experience he shared publicly.

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Experience
24 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Sweden
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Aleksandar cares about

Global Retail Expansion
As Head of Retail, he expanded Happy Socks' mono-brand store presence from 10 to over 130 stores in three years across the US, Australia, China, and Europe.
Organizational Efficiency
In his Chief of Staff role, he focused on improving processes and optimizing organizational procedures for better efficiency and productivity by implementing cross-functional squads.
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Career

Work history

10-2024
Chief Operating Officer
Happy Socks
2-2024 - 10-2024
Chief of Staff
Happy Socks
2-2021 - 2-2024
Chief Business Development Officer
Happy Socks
1-2016 - 2-2021
Head Of Retail
Happy Socks
3-2013 - 12-2015
Project Manager
Thegoodpeople.se
In the press

Media appearances

The Interview: Happy Socks — The Retail Exchange podcast. Featured in The Retail Exchange
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Aleksandar Milenkovic - Chief Operating Officer at Happy Socks | The Org. Featured in The Org
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Education
Education details unavailable
Malmö Borgarskola
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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