Aleksandra Kovacheva

Questioner
DISC Type : c

Department Chair, Marketing at University at Albany Massry School of Business

Albany, New York, United States

Overview

Aleksandra has no verified overview

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Aleksandra has no verified topics they care about

Media Appearances

Aleksandra has no verified media appearances

Work History

1-2026
Department Chair, Marketing at University at Albany Massry School of Business
8-2025
Associate Professor of Marketing at University at Albany Massry School of Business
8-2017 - 11-2025
Assistant Professor Of Marketing at University at Albany Massry School of Business
3-2011 - 8-2012
Research Assistant at Rotterdam School of Management, Erasmus University
3-2009 - 9-2010
Account Executive / Market Analyst at The Nielsen Company

Education

2012 - 2017
Doctor of Philosophy (Ph.D.) from University of Pittsburgh Joseph M. Katz Graduate School of Business
2010 - 2011
MSc from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 14 Location : Albany, New York, United States Job Level : N/A Designation : Department Chair, Marketing at University at Albany Massry School of Business
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Insights For Selling To Aleksandra

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aleksandra is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Aleksandra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aleksandra move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Aleksandra take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Aleksandra

Personality Compatibility


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