Alena Merkulova

Trailblazer
DISC Type : ID

Human Resources Business Partner at crypto.news

Podgorica, Montenegro

Overview

Alena is an experienced HR Business Partner specializing in the crypto, FinTech, and IT sectors. She has a proven record of building HR functions from scratch and aligning human resources with business goals. Colleagues describe her as focused, reliable, kind, and professional, with a calm and confident style.

Outside of her core HR role, Alena is passionate about fostering professional growth and well-being in the wider community. She co-founded Talent Buddies, an initiative that supports individuals with career development, job searching, personal branding, and maintaining a healthy work-life balance.

Unique fact: She co-founded a community dedicated to helping professionals navigate their careers and prevent burnout.

Personality Overview

Friendly But Fast

Informal

Persuasive

They are more likely to accept new and exciting technologies.  They prefer to ensure that they are in control of the situation. A combination of speed and relationship gets the best response from them.

Topics They Care About

HR in Crypto
Her entire recent career has been in the crypto space, leading HR functions at companies like crypto. news, CryptoWallet. com, and BeInCrypto.
Career Mentorship
Co-founded 'Talent Buddies, ' a community dedicated to supporting people with job searching, career growth, and preventing burnout, reflecting a passion for helping others succeed.
Building HR Systems
Specializes in creating and implementing HR processes from scratch, including recruiting, onboarding, and performance management, in fast-growing companies.

Media Appearances

Alena has no verified media appearances

Work History

6-2024
Human Resources Business Partner at crypto.news
7-2023 - 8-2024
Human Resources Manager at crypto.news
12-2023
Co-Founder, career consultant at Talent Buddies
10-2023 - 1-2025
Recruiter at CryptoWallet.com
11-2021 - 4-2023
HR Manager at BeInCrypto

Education

8-2010 - 6-2015
Master's degree from Siberian State Aerospace University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Podgorica, Montenegro Job Level : Leadership Designation : Human Resources Business Partner at crypto.news
URL has been copied!

Insights For Selling To Alena

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alena is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alena

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Alena move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Alena take some risk or not?

  • If necessary, they will be ready to take risks.

You And Alena

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.