Alena Soboleva, PhD

Evaluator
DISC Type : Dsc

Associate at Global PMI Partners Australia & New Zealand

Sydney, New South Wales, Australia

Overview

Dr. Alena Soboleva is a marketing and research consultant and university lecturer with a PhD from Western Sydney University. She specializes in data-driven digital strategies, M&A integrations, and consumer behavior analysis. Colleagues describe her as energetic, an expert consultant, and a critical problem-solver.

Her research includes analyzing over 15, 000 social media posts for The Heart Foundation and co-authoring a study on the promotion of JUUL on Twitter.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Data-Driven Strategy
Focuses on implementing data-driven digital strategies and using analytics to generate actionable insights for clients and in academic research.
Marketing Education
Teaches a variety of postgraduate and undergraduate courses at Macquarie University, including Strategic Marketing Management and subjects within the Global MBA program.
Social Media Research
Her publications analyze consumer engagement and brand promotion on Twitter, and she has analyzed thousands of social media posts for The Heart Foundation.

Media Appearances

Alena has no verified media appearances

Work History

7-2023
Associate at Global PMI Partners Australia & New Zealand
8-2020
Online Facilitator at Boundless Learning
2-2020
Adjunct Lecturer I Business Educator at Macquarie University
10-2019
Senior Marketing & Research Consultant at Various Companies
5-2019 - 8-2019
Digital Strategy Director at dentsu

Education

2013 - 2018
Doctor of Philosophy - PhD from Western Sydney University
2009 - 2009
Postgraduate Diploma from Macquarie Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Associate at Global PMI Partners Australia & New Zealand
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Insights For Selling To Alena

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alena is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alena

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alena move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alena take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alena

Personality Compatibility


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