Alena Soboleva, PhD in

Alena Soboleva, PhD

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Associate at Global PMI Partners Australia & New Zealand
📍 Sydney, New South Wales, Australia

Dr. Alena Soboleva is a marketing and research consultant and university lecturer with a PhD from Western Sydney University. She specializes in data-driven digital strategies, M&A integrations, and consumer behavior analysis. Colleagues describe her as energetic, an expert consultant, and a critical problem-solver.

Her research includes analyzing over 15, 000 social media posts for The Heart Foundation and co-authoring a study on the promotion of JUUL on Twitter.

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Experience
14 Years
Current Role
Associate
Job Level
Mid-senior
Location
Sydney, New South Wales, Australia
Personality Overview

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Priorities

Topics Alena cares about

Data-Driven Strategy
Focuses on implementing data-driven digital strategies and using analytics to generate actionable insights for clients and in academic research.
Marketing Education
Teaches a variety of postgraduate and undergraduate courses at Macquarie University, including Strategic Marketing Management and subjects within the Global MBA program.
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Career

Work history

7-2023
Associate
Global PMI Partners Australia & New Zealand
8-2020
Online Facilitator
Boundless Learning
2-2020
Adjunct Lecturer I Business Educator
Macquarie University
10-2019
Senior Marketing & Research Consultant
Various Companies
5-2019 - 8-2019
Digital Strategy Director
dentsu
In the press

Media appearances

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Education
2013 - 2018
Doctor of Philosophy - PhD
Western Sydney University
2009 - 2009
Postgraduate Diploma
Macquarie Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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