Helen Siuki

Critic
DISC Type : C

Senior Lecturer in Marketing at Macquarie University

Greater Sydney Area, Australia

Overview

Dr. Helen Siuki is an award-winning Senior Lecturer and Director of Education in Marketing at Macquarie University. A Certified Practising Marketer with a Ph. D. , she co-authored the Australian edition of the textbook "Marketing Research" and was named the 2025 ANZMAC Mid-Career Marketing Educator of the Year for her innovative teaching methods.

[NO PERSONAL OVERVIEW AVAILABLE]

After teaching the subject for nearly a decade, she co-authored the first Australian edition of the globally recognized "Marketing Research" textbook.

Personality Overview

ROI Driven

Critic

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Innovative Teaching
Her work focuses on creating transformative learning experiences and bridging industry with academia to prepare future-ready marketing talent, earning her multiple teaching awards.
Applied Market Research
Co-authored the first Australian edition of a globally recognized "Marketing Research" textbook, reflecting deep expertise and a commitment to practical application in business.
Digital Marketing Strategy
Teaches and redesigned postgraduate units in Digital and Social Media Marketing, and is the co-chair for the Digital and Social Media Marketing track at ANZMAC 2025.

Media Appearances

Celebrating award‑winning teaching – Helen Siuki. Featured in TECHE (Macquarie University)

See Now

Work History

1-2024
Senior Lecturer in Marketing at Macquarie University
7-2022
Director Of Education in the Department of Marketing at Macquarie University
8-2019 - 1-2024
Lecturer In Marketing at Macquarie University
2-2018 - 6-2019
Senior Research Assistant at University of Sydney
5-2016 - 12-2017
Co-investigator & Senior Data Scientist at Macquarie University

Education

2014 - 2017
Doctor of Philosophy (Ph.D.) from Macquarie University
2007 - 2009
Master of Business Administration (MBA) from Shaid Bahonar University of Kerman, Iran

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Senior Lecturer in Marketing at Macquarie University
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Helen

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Helen take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Helen

Personality Compatibility


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