Alenka Potočnik Anžič in

Alenka Potočnik Anžič

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President at Handball Club Celje Pivovarna Laško (RK Celje Pivovarna Laško)
📍 Slovenia

Alenka Potočnik Anžič is the Marketing Director at Hisense Gorenje Europe and a member of the management committee, responsible for brand strategy across more than 25 European markets. An economist by education, she leverages her belief in relationship-building and persistence, values she credits to her first career as a professional athlete.

Outside of her corporate role, she is deeply involved in sports, serving as the President of the Handball Club Celje Pivovarna Laško. A former professional basketball player and captain of the Slovene national champions, she remains passionate about teamwork and leadership, principles she applies both professionally and in her volunteer work.

She made history in March 2025 by becoming the first female president of Slovenias most successful sports club, RK Celje Pivovarna Laško.

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Experience
23 Years
Current Role
President
Job Level
Mid-senior
Location
Slovenia
Personality Overview

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Priorities

Topics Alenka cares about

European Brand Strategy
As Marketing Director for Hisense Europe, she is responsible for the marketing development and strategy for the Hisense and Gorenje brands across more than 25 European markets.
Slovenian Club Sports
As the volunteer President of Handball Club Celje Pivovarna Laško, she is actively engaged in addressing the challenges and opportunities facing club sports in Slovenia.
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Career

Work history

3-2025
President
Handball Club Celje Pivovarna Laško (RK Celje Pivovarna Laško)
3-2021
Member of the Europe Management Committee
Hisense Europe Holding
3-2020
Marketing Director
Hisense Europe
11-2018
Deputy General Manager of Marketing Department
Hisense International Co., Ltd
2-2017 - 3-2020
Director of Marketing Communications Gorenje
Gorenje Group
In the press

Media appearances

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Education
1996 - 2003
Bachelor of Science (BSc)
University of Ljubljana, School of Economics and Business
1991 - 1995
High School
Gimnazija Celje Center
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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