Alenka Potočnik Anžič

Questioner
DISC Type : c

President at Handball Club Celje Pivovarna Laško (RK Celje Pivovarna Laško)

Slovenia

Overview

Alenka Potočnik Anžič is the Marketing Director at Hisense Gorenje Europe and a member of the management committee, responsible for brand strategy across more than 25 European markets. An economist by education, she leverages her belief in relationship-building and persistence, values she credits to her first career as a professional athlete.

Outside of her corporate role, she is deeply involved in sports, serving as the President of the Handball Club Celje Pivovarna Laško. A former professional basketball player and captain of the Slovene national champions, she remains passionate about teamwork and leadership, principles she applies both professionally and in her volunteer work.

She made history in March 2025 by becoming the first female president of Slovenias most successful sports club, RK Celje Pivovarna Laško.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

European Brand Strategy
As Marketing Director for Hisense Europe, she is responsible for the marketing development and strategy for the Hisense and Gorenje brands across more than 25 European markets.
Slovenian Club Sports
As the volunteer President of Handball Club Celje Pivovarna Laško, she is actively engaged in addressing the challenges and opportunities facing club sports in Slovenia.
Sports to Business Transition
A former professional basketball player, she frequently connects the discipline, teamwork, and persistence from her athletic career to her success in business and marketing leadership.

Media Appearances

Alenka has no verified media appearances

Work History

3-2025
President at Handball Club Celje Pivovarna Laško (RK Celje Pivovarna Laško)
3-2021
Member of the Europe Management Committee at Hisense Europe Holding
3-2020
Marketing Director at Hisense Europe
11-2018
Deputy General Manager of Marketing Department at Hisense International Co., Ltd
2-2017 - 3-2020
Director of Marketing Communications Gorenje at Gorenje Group

Education

1996 - 2003
Bachelor of Science (BSc) from University of Ljubljana, School of Economics and Business
1991 - 1995
High School from Gimnazija Celje Center

More Information

Social Presence :

Prographics :

Exp : 23 Location : Slovenia Job Level : Mid-senior Designation : President at Handball Club Celje Pivovarna Laško (RK Celje Pivovarna Laško)
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Insights For Selling To Alenka

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alenka is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Alenka

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alenka move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Alenka take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alenka

Personality Compatibility


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