Alethia Toh in

Alethia Toh

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Consumer Marketing Manager, APAC at Rare Beauty
📍 Singapore

Alethia is a results-driven marketer with over a decade of experience in the beauty industry, specializing in the APAC region. As Consumer Marketing Manager at Rare Beauty, she leads strategy across nine markets. She is a graduate of Murdoch University and Ngee Ann Polytechnic, passionate about using data to enhance customer relationships.

Outside of her marketing career, Alethia is dedicated to community causes. She actively participates in fundraising events, such as charity runs supporting organizations like the Salvation Army. This demonstrates a commitment to physical fitness and social responsibility, blending personal passions with contributing to the greater good.

She once participated in a charity run where she had to push through and finish despite heavy rain.

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Experience
11 Years
Current Role
Consumer Marketing Manager, APAC
Job Level
Middle
Location
Singapore
Personality Overview

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Communication Style
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alethia cares about

APAC Marketing
Leads social, creative, PR, and media strategies across 9 markets in the APAC region for Rare Beauty and previously managed SEA markets for Benefit Cosmetics.
Influencer Engagement
Has a history of launching major campaigns with 'A Lister' influencers and identifying rising talent to embody brand values, such as for the #LOVEYOURBROWS campaign.
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Career

Work history

6-2025
Consumer Marketing Manager, APAC
Rare Beauty
10-2022 - 6-2025
PR, Digital & Ecommerce Manager, SEA
Benefit Cosmetics
10-2021 - 10-2022
PR & Digital Manager, Singapore & Malaysia
Benefit Cosmetics
3-2021 - 10-2021
PR & Digital Manager, Singapore
Benefit Cosmetics
1-2018 - 3-2021
Assistant Manager, PR & Digital, Singapore
Benefit Cosmetics
In the press

Media appearances

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Education
2012 - 2013
Bachelor of Commerce
Murdoch University
2008 - 2011
Diploma
Ngee Ann Polytechnic
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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