Alex Barr 🌐

Commander
DISC Type : D

Partner, Head of Sarasin Bread Street at Sarasin Bread Street

London, England, United Kingdom

Overview

Alex Barr is a Partner and co-Head of Sarasin Bread Street, the private markets arm of Sarasin & Partners. With over 30 years in asset management, he has held leadership roles at Aberdeen, Janus Henderson, and Deutsche Asset Management. He is an alumnus of the University of Aberdeen and the Oxford Artificial Intelligence Programme.

Beyond his investment career, Alex is deeply committed to public service as an elected Alderman for the City of London, representing the Cordwainer Ward. He actively supports Londons local economy and serves on the Investment Committee for Christs Hospital, a charitable school, reflecting a strong dedication to his community.

His interest in private equity was sparked in his mid-20s after memorable meetings with legendary investors Teddy Forstmann and Henry Kravis.

Personality Overview

Very Quick

Strong-Willed

Candid & Clear

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They respond well to strong and respectful communication.

Topics They Care About

Private Markets
He has over 30 years of experience in the field, leading private markets divisions and managing multiple LSE-listed investment companies focused on the asset class.
UK Financial Services
As an Alderman for the City of London, he has a civic leadership role focused on maintaining a thriving UK financial and professional services sector.
Responsible Investing
He believes in setting responsible investment cultures by creating quality frameworks, leading by example, and always putting clients first.

Media Appearances

Alex has no verified media appearances

Work History

2-2021
Partner, Head of Sarasin Bread Street at Sarasin Bread Street
6-2022
Alderman at City of London Corporation
3-2017 - 6-2022
Common Councillor at City of London Corporation
12-2020 - 4-2021
Senior Advisor at Henderson Alternative Strategies Trust plc ('HAST')
7-2019 - 12-2020
Senior Portfolio Manager at Janus Henderson Investors, EMEA

Education

2019 - 2019
Oxford Artificial Intelligence Programme from Saïd Business School, University of Oxford
1988 - 1992
Master of Arts (M.A.) from University of Aberdeen

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Partner, Head of Sarasin Bread Street at Sarasin Bread Street
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alex

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • If convinced, they can reach decisions quite fast.
  • Can Alex take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Alex

Personality Compatibility


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