Alex Harley in

Alex Harley

Login to view DISC.
Head of Digital Marketing at Paul Smith
📍 London, England, United Kingdom

Alex Harley is the Head of Digital Marketing at Paul Smith, bringing a wealth of experience from leading e-commerce and digital strategy at menswear brand Percival. He is a graduate of the University of Westminster with a background in driving growth, enhancing customer loyalty, and managing brand presence across digital channels.

Outside of his professional life in fashion and marketing, Alex appears to maintain a private profile with no publicly available details on his personal hobbies or interests. His focus remains firmly on his impactful career in the digital landscape.

He once sent what he described as "the most dramatic exit email in ecommerce history" to the full customer database upon leaving a previous role.

Read the full overview →
Experience
11 Years
Current Role
Head of Digital Marketing
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Alex shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Alex cares about

Customer Loyalty
At a conference, Alex detailed how Percival reimagined its loyalty program with raffles and partner brand discounts to transform rewards into relationships and build community.
Ecommerce Innovation
He has a history of rebuilding a brand's digital flagship from the ground up, focusing on a brand-first experience, streamlined customer journeys, and AI-powered merchandising.
+4 more topics Login to view topics
Career

Work history

1-2026
Head of Digital Marketing
Paul Smith
7-2022 - 1-2026
Head Of Ecommerce
PERCIVAL Menswear
7-2021 - 7-2022
Ecommerce Manager
PERCIVAL Menswear
12-2020 - 7-2021
CRM & Digital Marketing Manager
Hardlyeverwornit.com
1-2020 - 12-2020
Ecommerce & Digital Marketing Manager
Marie-Chantal
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2012
Bachelor’s Degree
University of Westminster
2007 - 2008
Foundation Diploma
University for the Creative Arts
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Paul Smith Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Alex. Free, 10 seconds.