Alex Harley

Observer
DISC Type : ci

Head of Digital Marketing at Paul Smith

London, England, United Kingdom

Overview

Alex Harley is the Head of Digital Marketing at Paul Smith, bringing a wealth of experience from leading e-commerce and digital strategy at menswear brand Percival. He is a graduate of the University of Westminster with a background in driving growth, enhancing customer loyalty, and managing brand presence across digital channels.

Outside of his professional life in fashion and marketing, Alex appears to maintain a private profile with no publicly available details on his personal hobbies or interests. His focus remains firmly on his impactful career in the digital landscape.

He once sent what he described as "the most dramatic exit email in ecommerce history" to the full customer database upon leaving a previous role.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Customer Loyalty
At a conference, Alex detailed how Percival reimagined its loyalty program with raffles and partner brand discounts to transform rewards into relationships and build community.
Ecommerce Innovation
He has a history of rebuilding a brand's digital flagship from the ground up, focusing on a brand-first experience, streamlined customer journeys, and AI-powered merchandising.
Digital Marketing
Leveraging his background, he is now responsible for shaping the digital marketing strategy for Paul Smith, a brand he has long admired for its heritage and personality.

Media Appearances

Alex has no verified media appearances

Work History

1-2026
Head of Digital Marketing at Paul Smith
7-2022 - 1-2026
Head Of Ecommerce at PERCIVAL Menswear
7-2021 - 7-2022
Ecommerce Manager at PERCIVAL Menswear
12-2020 - 7-2021
CRM & Digital Marketing Manager at Hardlyeverwornit.com
1-2020 - 12-2020
Ecommerce & Digital Marketing Manager at Marie-Chantal

Education

2009 - 2012
Bachelor’s Degree from University of Westminster
2007 - 2008
Foundation Diploma from University for the Creative Arts

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Marketing at Paul Smith
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alex

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Alex take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Alex

Personality Compatibility


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