Alex Loizou in

Alex Loizou

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Founder, CPO at Clove
📍 London, England, United Kingdom

Alex Loizou is a co-founder and the CPO of Clove, a wealth management startup. He previously co-founded and led the e-commerce marketplace Trouva for a decade, which began after his participation in the inaugural Entrepreneur First cohort. He is a computer scientist who also studied at the London School of Economics.

After Trouvas acquisition, Alex spent two years advising and investing in early-stage companies while exploring his next venture. He is passionate about entrepreneurship and shares his experiences on topics like venture funding in podcasts. He recently co-founded Sophic to make treasury bill investments more accessible.

In 2016, he was the first Cypriot to be featured in the Forbes 30 Under 30 list for his work with Trouva.

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Experience
1 Years
Current Role
Founder, CPO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Alex cares about

Wealthtech Innovation
Co-founded Clove to make financial planning more accessible and affordable by combining human expertise with AI, securing €12 million in pre-seed funding.
Marketplace Building
Co-founded and led Trouva for ten years, creating a curated marketplace that connected hundreds of independent European boutiques with a global audience.
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Career

Work history

10-2025
Founder, CPO
Clove
Trouva
10 yrs
3-2012 - 3-2013
Member of 2012 cohort
Entrepreneur First
In the press

Media appearances

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Education

Alex has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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