Alex Meza in

Alex Meza

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Director of Ecommerce at Gymreapers
📍 Phoenix, Arizona, United States

Alex Meza is the Director of E-Commerce and Marketing at Grunt Style, where he leads DTC growth strategy and revenue optimization. A graduate of American University, he has a proven history of using data-driven strategies to improve profitability and significantly increase conversion rates.

He once increased an e-commerce platforms conversion rate by 22% while simultaneously reducing checkout abandonment by 13% year-over-year.

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Experience
8 Years
Current Role
Director of Ecommerce
Job Level
Mid-senior
Location
Phoenix, Arizona, United States
Personality Overview

How Alex shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alex cares about

DTC Growth Strategy
His entire professional focus is on direct-to-consumer growth, merchandising, and revenue optimization for brands.
Finance-based Marketing
He advocates for aligning financial strategies with marketing efforts to optimize budgets, improve ROI, and drive sustainable growth for DTC brands.
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Career

Work history

1-2026
Director of Ecommerce
Gymreapers
4-2021 - 3-2022
Consumer Insights Lead
Grunt Style
2-2021 - 1-2026
Director of E-Commerce/Marketing
Grunt Style
11-2018 - 4-2021
Digital Marketing Manager- Analytics
Calendar Holdings LLC
1-2017 - 11-2018
Digital Marketing Manager
Texas Gubernatorial Office
In the press

Media appearances

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Education
International/Global Studies
American University
Bachelor of Arts (B.A.)
American University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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