Alex Murray

Energizer
DISC Type : I

Independent Strategy Consultant at Freelance

Sydney, New South Wales, Australia

Overview

Alex is an experienced strategy professional, formerly with OC&C and BT, who has transitioned into entrepreneurship. He is the co-founder of FLIT, a startup developing lightweight folding e-bikes. He holds a degree in English Literature from the University of Bristol and is described by colleagues as lucid and mature.

Outside of his professional life, Alex is a passionate cyclist. This interest extends into his academic pursuits, having completed a masters degree in public policy in Beijing with a focus on the electrification of transport. While living in China, he also learned some Mandarin.

After a successful career in corporate and consulting roles, he co-founded his own e-bike company.

Personality Overview

Believer

Relationship Oriented

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Urban Mobility
Co-founded FLIT, an e-bike company for urban commuters, and holds a master's degree with a focus on the electrification of transport.
Entrepreneurship
Transitioned from strategy consulting to found his own hardware startup, successfully raising money through a crowdfunding campaign to launch his product.
Corporate Strategy
Has over 7 years of experience in corporate strategy and commercial marketing roles at BT Group and as a consultant for OC&C Strategy Consultants.

Media Appearances

Alex has no verified media appearances

Work History

2-2025
Independent Strategy Consultant at Freelance
3-2023 - 1-2025
Senior Associate Consultant at OC&C Strategy Consultants
3-2022 - 3-2023
Junior Associate Consultant at OC&C Strategy Consultants
10-2020 - 3-2022
Strategy Manager at BT
3-2020 - 10-2020
Proposition Manager at BT

Education

2013 - 2016
English Literature from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 7 Location : Sydney, New South Wales, Australia Job Level : Middle Designation : Independent Strategy Consultant at Freelance
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Alex

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Alex take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Alex

Personality Compatibility


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