Alex Roha

Enthusiast
DISC Type : i

Content & Product Marketer at Obie

Dallas-Fort Worth Metroplex, United States

Overview

Alex has no verified overview

Personality Overview

Optimistic

Story Driven

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

7-2023
Content & Product Marketer at Obie
6-2023 - 8-2023
Product Marketing Specialist at Vartana, a Capchase company
2-2023 - 4-2023
Global Customer Marketing Manager at Navan
3-2022 - 4-2023
Sr. Content Marketing Manager, Fintech at Navan
7-2021 - 3-2022
Assistant Editor, Technology at HousingWire

Education

1-2025 - 5-2027
Master of Business Administration - MBA from University of North Texas
2015 - 2019
Bachelor of Arts - BA from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 5 Location : Dallas-Fort Worth Metroplex, United States Job Level : N/A Designation : Content & Product Marketer at Obie
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Alex

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Alex take some risk or not?

  • They can take some low-probability risks if needed.

You And Alex

Personality Compatibility


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