Alex Sauer

Examiner
DISC Type : cs

VP & Group Head of Measurement at s360

Barcelona, Catalonia, Spain

Overview

Alex Sauer is the VP & Group Head of Measurement at s360, specializing in digital analytics, AdTech, and the Google Marketing and Cloud Platforms. A graduate of THWS, he has a track record of building and leading teams, including establishing his previous companys office in Spain from scratch.


He was instrumental in establishing his former employers Spanish office, building the client base and technical teams in a new market.

Personality Overview

Unexpressive

Tough To Convince

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Marketing Measurement
As Group Head of Measurement, he focuses on Google's MMM framework (Meridian), attribution in GA4, and the impact of privacy updates on campaign tracking.
Google Analytics
He actively shares updates and insights on Google Analytics' evolution, especially its integration with paid social platforms like Facebook, Instagram, and TikTok.
European Market Growth
He successfully launched a new office in Spain and is now hiring to expand s360's measurement teams in Barcelona, London, and Amsterdam.

Media Appearances

Alex has no verified media appearances

Work History

4-2025
VP & Group Head of Measurement at s360
6-2022 - 4-2025
Director of Adtech at TRKKN
5-2020 - 6-2022
Head of AdTech & Country Manager Spain at TRKKN
8-2017 - 5-2020
Country Manager Spain at TRKKN
5-2018 - 4-2021
Guest Lecturer at Fachhochschule Wedel

Education

Bachelor of Science - BS from Technical University of Applied Sciences Würzburg-Schweinfurt (THWS)

More Information

Social Presence :

Prographics :

Exp : 11 Location : Barcelona, Catalonia, Spain Job Level : Senior Designation : VP & Group Head of Measurement at s360
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Alex

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Alex take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Alex

Personality Compatibility


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