Alex Sauer in

Alex Sauer

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VP & Group Head of Measurement at s360
📍 Barcelona, Catalonia, Spain

Alex Sauer is the VP & Group Head of Measurement at s360, specializing in digital analytics, AdTech, and the Google Marketing and Cloud Platforms. A graduate of THWS, he has a track record of building and leading teams, including establishing his previous companys office in Spain from scratch.

He was instrumental in establishing his former employers Spanish office, building the client base and technical teams in a new market.

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Experience
11 Years
Current Role
VP & Group Head of Measurement
Job Level
Senior
Location
Barcelona, Catalonia, Spain
Personality Overview

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Priorities

Topics Alex cares about

Marketing Measurement
As Group Head of Measurement, he focuses on Google's MMM framework (Meridian), attribution in GA4, and the impact of privacy updates on campaign tracking.
Google Analytics
He actively shares updates and insights on Google Analytics' evolution, especially its integration with paid social platforms like Facebook, Instagram, and TikTok.
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Career

Work history

4-2025
VP & Group Head of Measurement
s360
6-2022 - 4-2025
Director of Adtech
TRKKN
5-2020 - 6-2022
Head of AdTech & Country Manager Spain
TRKKN
8-2017 - 5-2020
Country Manager Spain
TRKKN
5-2018 - 4-2021
Guest Lecturer
Fachhochschule Wedel
In the press

Media appearances

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Education
Bachelor of Science - BS
Technical University of Applied Sciences Würzburg-Schweinfurt (THWS)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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