Júlio Alves

Sharpshooter
DISC Type : DC

CMO Carrefour & Sam`s Club at Grupo Carrefour Brasil

São Paulo, São Paulo, Brazil

Overview

Júlio Alves is the CMO of Carrefour & Sam’s Club, where he leads Marketing, CRM, and the Pharmacy Business Unit. With over 15 years in Brazilian retail, he specializes in business transformation, turnarounds, and human-centered leadership. People who have worked with him often describe him as strategic, inspiring, and results-focused.

Outside of his executive role, Júlio is passionate about generating a positive impact on peoples lives. He actively shares his professional journey and insights on social media, aiming to connect with others in the retail sector and inspire transformation. He is also a recognized content creator in his field.

In a remarkable 17-year journey, he rose from a planning assistant living in a 4-square-meter hostel room to become a CMO.

Personality Overview

Fast But Analytical

Thorough Evaluator

Precise But Practical

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Retail Transformation
He has led major turnaround projects and mergers of significant relevance in Brazilian retail, including initiatives like “Project Phoenix” which increased commercial margins.
Human-Centered Leadership
Emphasizes a leadership style marked by example, empathy, and the ability to inspire and engage teams, a recurring theme in his recommendations.
Consumer Behavior
He actively analyzes and comments on shifting consumer trends, such as the adoption of Halloween in Brazil, to find new ways to engage customers.

Media Appearances

O Grupo Carrefour Brasil anunciou Júlio Alves como novo Chief .... Featured in Instagram

See Now

Work History

9-2025
CMO Carrefour & Sam`s Club at Grupo Carrefour Brasil
12-2024 - 9-2025
Diretor Sr. Drogarias e Excelência Operacional - Carrefour e Sam's Club at Grupo Carrefour Brasil
12-2023 - 1-2025
Senior Director of Marketing, Pricing, Category Management, and Planning at Grupo Carrefour Brasil
3-2021 - 6-2022
Diretor de desenvolvimento de vendas at Grupo Big - Brasil
1-2019 - 3-2021
Diretor FP&A - Controle de Gestão at Grupo Big - Brasil

Education

1-2025 - 6-2025
Ai Max from StartSe
2008 - 2010
MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CMO Carrefour & Sam`s Club at Grupo Carrefour Brasil
URL has been copied!

Insights For Selling To Júlio

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Júlio is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Júlio

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Júlio move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Júlio take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Júlio

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.