Júlio Alves in

Júlio Alves

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CMO Carrefour & Sam`s Club at Grupo Carrefour Brasil
📍 São Paulo, São Paulo, Brazil

Júlio Alves is the CMO of Carrefour & Sam’s Club, where he leads Marketing, CRM, and the Pharmacy Business Unit. With over 15 years in Brazilian retail, he specializes in business transformation, turnarounds, and human-centered leadership. People who have worked with him often describe him as strategic, inspiring, and results-focused.

Outside of his executive role, Júlio is passionate about generating a positive impact on peoples lives. He actively shares his professional journey and insights on social media, aiming to connect with others in the retail sector and inspire transformation. He is also a recognized content creator in his field.

In a remarkable 17-year journey, he rose from a planning assistant living in a 4-square-meter hostel room to become a CMO.

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Experience
9 Years
Current Role
CMO Carrefour & Sam`s Club
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Júlio shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Júlio cares about

Retail Transformation
He has led major turnaround projects and mergers of significant relevance in Brazilian retail, including initiatives like “Project Phoenix” which increased commercial margins.
Human-Centered Leadership
Emphasizes a leadership style marked by example, empathy, and the ability to inspire and engage teams, a recurring theme in his recommendations.
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Career

Work history

9-2025
CMO Carrefour & Sam`s Club
Grupo Carrefour Brasil
12-2024 - 9-2025
Diretor Sr. Drogarias e Excelência Operacional - Carrefour e Sam's Club
Grupo Carrefour Brasil
12-2023 - 1-2025
Senior Director of Marketing, Pricing, Category Management, and Planning
Grupo Carrefour Brasil
3-2021 - 6-2022
Diretor de desenvolvimento de vendas
Grupo Big - Brasil
1-2019 - 3-2021
Diretor FP&A - Controle de Gestão
Grupo Big - Brasil
In the press

Media appearances

O Grupo Carrefour Brasil anunciou Júlio Alves como novo Chief .... Featured in Instagram
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Education
1-2025 - 6-2025
Ai Max
StartSe
2008 - 2010
MBA
FGV - Fundação Getulio Vargas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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