Alex Shear in

Alex Shear

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VP, Head of Marketing at Cirrus Systems, Inc.
📍 Boston, Massachusetts, United States

Alex is a results-driven growth marketing leader with over 25 years of experience scaling tech companies. A graduate of Babsons F.W. Olin Graduate School of Business, he is recognized for building the team that grew SimpliSafe from 100K to 1.8M subscribers. Colleagues describe him as an "action-oriented team player" and a "great leader."

Outside of his marketing career, Alex has a strong creative side, having produced an acclaimed documentary film. He has also been involved in organizing extracurricular events for student clubs during his MBA, demonstrating his commitment to community and collaborative projects.

He produced an outstanding documentary on Japanese high school baseball that was shown on PBS.

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Experience
21 Years
Current Role
VP, Head of Marketing
Job Level
Senior
Location
Boston, Massachusetts, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alex cares about

Scaling Customer Acquisition
He has extensive experience growing subscriber bases, notably leading the team that expanded SimpliSafe's customer count by 18x while managing a $200M+ media budget.
Building Marketing Teams
He is passionate about building teams from the ground up, currently hiring for a new SMB marketing team at Cirrus Systems and having previously built an 8-person team at SimpliSafe.
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Career

Work history

10-2024
VP, Head of Marketing
Cirrus Systems, Inc.
5-2023 - 5-2024
Global Head of Revenue Marketing
Formlabs
1-2019 - 9-2022
Senior Director, Customer Acquisition
SimpliSafe
10-2015 - 12-2018
Director of Customer Acquisition
SimpliSafe
10-2014 - 9-2015
Growth Strategist
SimpliSafe
In the press

Media appearances

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Education
2006 - 2008
MBA
Babson F.W. Olin Graduate School of Business
1994 - 2000
BA
St. John's College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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