Alex Smyth in

Alex Smyth

Critic · DISC type C
Chief Financial Officer at Sunfood
📍 San Diego, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
34 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
San Diego, California, United States
Personality Overview

How Alex shows up

Objective Thinker
Negotiator
Precise

They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Alex cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2020
Chief Financial Officer
Sunfood
8-2003
Owner
Smyth Accounting Service
12-2019 - 6-2020
Controller
Wastvedt & Company
6-2017 - 12-2019
Controller
GALAXIE DEFENSE MARKETING SER VICES
10-2016 - 3-2017
Interim Senior Accountant (contract)
Freedom Innovations
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2011
Bachelor's Degree
University of Phoenix
2001 - 2002
Education details unavailable
NJ State Health & Life Insurance Broker's
1990 - 1991
Bookkeeping Certificate
London School of Business
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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