Alex Trigueiro

Judge
DISC Type : Dc

Diretor de produtos at Banco BBC Digital

São Paulo, São Paulo, Brazil

Overview

Alex Trigueiro is a Director of Products at Banco BBC Digital with over 24 years of experience in the financial services industry, including leadership roles at Banco PAN and Itaú Unibanco. A graduate of Escola Politécnica da USP, he specializes in credit, payments, and digital banking. Colleagues describe him as a "unique business leader. "

Passionate about mentoring the next generation, Alex often returns to his alma mater, Escola Politécnica da USP, to share his extensive industry experience with students. This demonstrates his commitment to fostering new talent and giving back to the community that shaped his professional start.

He recently took on the mission of driving growth for the entire Grupo Simpar ecosystem through customized financial solutions.

Personality Overview

Features Driven

Quality Focused

Fast But Wary

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

Digital Banking
Leads the development and management of digital financial products, including digital accounts, credit, and payments, at Banco BBC Digital.
Credit & Financing
Has extensive experience managing credit products, including payroll loans and credit cards, from his 15 years at Banco PAN.
Business Ecosystems
His current mission is to create customized financial solutions to boost operations across the diverse companies within the Grupo Simpar ecosystem.

Media Appearances

Alex has no verified media appearances

Work History

5-2025
Diretor de produtos at Banco BBC Digital
5-2021 - 5-2025
Head of Financial Products | Payments | Superintendente Executivo at Banco PAN
1-2019 - 5-2021
Head of Financial Products | Payments | Digital Bank | Superintendente Executivo at Banco PAN
1-2015 - 1-2019
Superintendente de Cartões at Banco PAN
6-2011 - 12-2014
Gerente Geral de Cartões at Banco PAN

Education

1996 - 2000
Bacharelado em Engenharia from Escola Politécnica da USP
2004 - 2006
Pós Graduação - CEAG from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 24 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Diretor de produtos at Banco BBC Digital
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alex

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alex take some risk or not?

  • The risks don’t matter much to them.

You And Alex

Personality Compatibility


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