Alexa Bestoso is a marketing leader specializing in turning challenger brands into category leaders. At Raos Homemade, she was instrumental in its growth from a $150M company to a $1. 3B+ powerhouse, ultimately reaching the #1 spot in its category. She holds a bachelors degree from Quinnipiac Universitys School of Business.
She is actively seeking new leadership opportunities to leverage her expertise in brand growth and innovation within the CPG, wellness, beauty, lifestyle, or apparel industries. Her professional interests include companies like J. Crew, indicating a passion for strong consumer brands.
Unique Fact: Alexa has a background in competitive sailing and was a Sailing All-America Crew member in 2004.
Alexa Bestoso
Integrated Marketing - Rao's Homemade at The Campbell's Company
Fort Lauderdale, Florida, United States
Overview
Topics They Care About
Challenger Brand Growth
Has a proven track record of transforming brands, having led the strategy that took Rao's Homemade from #8 to #1 in its category and grew it to a $1. 3B+ valuation.
Integrated Marketing
Led integrated marketing strategies for a $1. 3B+ portfolio, managing cross-channel execution across TV, social media, eCommerce, and influencer marketing to generate over 15B impressions.
CPG Brand Strategy
Possesses deep experience in defining and executing marketing strategy for consumer-packaged goods, focusing on driving market share, household penetration, and brand awareness.
Media Appearances
Alexa has no verified media appearances
Work History
5-2025 - 12-2025
Integrated Marketing - Rao's Homemade at The Campbell's Company
3-2024
Senior Brand Manager at Campbell's
3-2024 - 5-2025
Senior Brand Manager - Rao's Homemade at The Campbell's Company
10-2023
Senior Brand Manager at Rao's Specialty Foods, Inc.
10-2023 - 3-2024
Senior Brand Manager - Rao's Homemade at Sovos Brands
4-2021 - 10-2023
Brand Manager at Rao's Specialty Foods, Inc.
4-2021 - 10-2023
Brand Manager - Rao's Homemade at Sovos Brands
12-2019 - 4-2021
Associate Brand Manager at Rao's Specialty Foods, Inc.
12-2019 - 4-2021
Associate Brand Manager - Rao's Homemade at Sovos Brands
4-2018 - 12-2019
Assistant Marketing Manager - Rao's Homemade at Sovos Brands
1-2017 - 4-2018
Social Media Specialist - Rao's Homemade at Rao's Specialty Foods, Inc.
7-2016 - 12-2016
Account Manager at HL Group
1-2016 - 7-2016
Account Coordinator at HL Group
10-2015 - 1-2016
PR Assistant at HL Group
10-2015 - 1-2016
Public Relations Assistant at HL Group
8-2015 - 10-2015
Intern at PR Consulting
8-2015 - 10-2015
Public Relations Intern at PR Consulting
6-2014 - 8-2014
Retail Marketing Intern at Liberty Fashion & Lifestyle Fairs
6-2013 - 8-2013
Accounting Intern at Cashman Equipment Corp.
6-2012 - 8-2012
Accounting Intern at Cashman Equipment Corporation
6-2011 - 8-2011
Sales Associate at Boston Jean Company
Education
2011 - 2015
Bachelor's degree from Quinnipiac University - School of Business
2014 - 2014
Education details unavailable from International Studies Institute
More Information
Social Presence :
Prographics :
Exp : 10
Location : Fort Lauderdale, Florida, United States
Job Level : Middle
Designation : Integrated Marketing - Rao's Homemade at The Campbell's Company
