Alexa Bestoso

Integrated Marketing - Rao's Homemade at The Campbell's Company

📍 Fort Lauderdale, Florida, United States

Alexa Bestoso is a marketing leader specializing in turning challenger brands into category leaders. At Raos Homemade, she was instrumental in its growth from a $150M company to a $1. 3B+ powerhouse, ultimately reaching the #1 spot in its category. She holds a bachelors degree from Quinnipiac Universitys School of Business.

She is actively seeking new leadership opportunities to leverage her expertise in brand growth and innovation within the CPG, wellness, beauty, lifestyle, or apparel industries. Her professional interests include companies like J. Crew, indicating a passion for strong consumer brands.

Unique Fact: Alexa has a background in competitive sailing and was a Sailing All-America Crew member in 2004.

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Experience

10 Years

Current Role

Integrated Marketing - Rao's Homemade

Job Level

Middle

Location

Fort Lauderdale, Florida, United States

Personality Overview

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Priorities

Topics Alexa cares about

Challenger Brand Growth

Has a proven track record of transforming brands, having led the strategy that took Rao's Homemade from #8 to #1 in its category and grew it to a $1. 3B+ valuation.

Integrated Marketing

Led integrated marketing strategies for a $1. 3B+ portfolio, managing cross-channel execution across TV, social media, eCommerce, and influencer marketing to generate over 15B impressions.

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Career

Work history

5-2025 - 12-2025

Integrated Marketing - Rao's Homemade

The Campbell's Company

3-2024

Senior Brand Manager

Campbell's

3-2024 - 5-2025

Senior Brand Manager - Rao's Homemade

The Campbell's Company

10-2023

Senior Brand Manager

Rao's Specialty Foods, Inc.

10-2023 - 3-2024

Senior Brand Manager - Rao's Homemade

Sovos Brands

In the press

Media appearances

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Education

2011 - 2015

Bachelor's degree

Quinnipiac University - School of Business

2014 - 2014

Education details unavailable

International Studies Institute

Social presence

Other The Campbell's Company Employees

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Topics Alexa cares about

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