ALEXANDER ANAYA RAMIREZ

Energizer
DISC Type : I

Jefe de Planeación Operativa at Harinera del Valle S.A.

Colombia

Overview

Alexander Anaya Ramirez is the Head of Operational Planning at Harinera del Valle S. A. , where he strategically directs the planning area. His expertise lies in demand planning within SAP, process automation, and data management. He is a graduate of Universidad Santiago de Cali with a degree in Business Administration and Management.

During his time at university, Alexander was an active member of the Futsal (indoor soccer) team. This suggests a passion for team-based sports and strategic play, which aligns with his professional focus on planning and coordination in a corporate environment.

Unique fact: He has a background in Trade Marketing, where he was responsible for Go-to-Market structuring for traditional channels like local stores and minimarkets.

Personality Overview

Relationship Oriented

Believer

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Demand Planning
His career at Harinera del Valle has progressed through roles like Demand Planner (S&OP) to his current position leading operational planning, focusing on IBP SAP.
Process Automation
A key responsibility in his current role is the automation of information tools for inventories, service levels, and plant compliance monitoring.
Go-to-Market Strategy
Previously worked as a Trade Marketing Executive, structuring strategic focuses and commercial dynamics for the traditional sales channel.

Media Appearances

ALEXANDER has no verified media appearances

Work History

7-2020
Jefe de Planeación Operativa at Harinera del Valle S.A.
10-2019
Planeador de la Demanda (Planner S&OP) at Harinera del Valle S.A.
1-2017
Ejecutivo Trade Marketing (Generación de la Demanda) at Harinera del Valle S.A.
5-2014
Gerente asistente at Harinera del Valle S.A.
9-2012 - 6-2013
Analista Comercial at JGB SA

Education

2001 - 2011
Administradot y Gestor de Empresas from Universidad Santiago de Cali

More Information

Social Presence :

Prographics :

Exp : 13 Location : Colombia Job Level : N/A Designation : Jefe de Planeación Operativa at Harinera del Valle S.A.
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Insights For Selling To ALEXANDER

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ALEXANDER is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from ALEXANDER

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will ALEXANDER move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can ALEXANDER take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And ALEXANDER

Personality Compatibility


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