Alexander Cooper

Questioner
DISC Type : c

Co-Founder & CEO at Relief Cardiovascular

Costa Mesa, California, United States

Overview

Alexander Cooper is the Co-Founder and CEO of Relief Cardiovascular, a medical device company creating a smart implant to treat heart failure congestion. An MBA from UCLA Anderson, he previously led pioneering R&D at Edwards Lifesciences, contributing to the worlds first transcatheter mitral and tricuspid valve replacement systems.

He is deeply passionate about solving complex clinical challenges, a drive that led him from a top corporate role to founding his own company. An interview mentioned he began developing his current venture in his garage, accompanied by his dog, highlighting his entrepreneurial spirit and dedication.

Unique fact: Alexander was emotionally motivated to start Relief Cardiovascular after observing that patients he helped treat still suffered from congestion issues post-implant.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Heart Failure Treatment
Founded his company with the mission to reimagine how congestive heart failure is treated, focusing on the interplay between the heart and kidneys.
Medical Device Innovation
His career is defined by developing novel technologies, from leading implant programs at Edwards Lifesciences to creating a new smart implant at his own startup.
Transcatheter Technologies
Has extensive experience leading the invention and development of multiple first-of-their-kind transcatheter mitral and tricuspid valve systems.

Media Appearances

Alexander Cooper, Founder and CEO of Relief Cardiovascular. Featured in Spotify

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Alexander Cooper, Founder and CEO of Relief Cardiovascular. Featured in YouTube

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Work History

2-2022
Co-Founder & CEO at Relief Cardiovascular
5-2021 - 1-2022
Discovery at Edwards Lifesciences
9-2015 - 5-2021
R&D Engineering Manager at Edwards Lifesciences
8-2014 - 9-2015
Program Lead - Transseptal Delivery Systems at CARDIAQ VALVE TECHNOLOGIES, INC.
1-2014 - 8-2014
R & D Implant Engineer at Edwards Lifesciences

Education

2016 - 2019
Master of Business Administration (M.B.A.) from UCLA Anderson School of Management
BS from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : N/A Location : Costa Mesa, California, United States Job Level : N/A Designation : Co-Founder & CEO at Relief Cardiovascular
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alexander

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alexander take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alexander

Personality Compatibility


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