Alexander Parra

Energizer
DISC Type : I

Principal Product Manager at Codal

Chicago, Illinois, United States

Overview

Alexander is a seasoned digital program leader with over 20 years of experience delivering innovative, enterprise-scale technical solutions. He excels in leading cross-functional teams in software development and project management, consistently delivering high-quality products on time and on budget. Alexander holds a Bachelor of Science from St. Johns University.

His expertise includes deep knowledge of emerging technologies and a strategic vision that drives technical innovation and organizational growth, shaping roadmaps that anticipate future operational needs.

He has deep, specific expertise across multiple major Content Management Systems, including AEM, Drupal, Sitecore, and Kentico.

Personality Overview

Relationship Oriented

Big Picture Person

Full Of Energy

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Enterprise Platforms
His career is defined by leading the end-to-end delivery of complex, enterprise-scale mobile and PWA initiatives for clients like the New York Lottery.
Digital Project Delivery
Manages complex technical initiatives from concept to launch, focusing on on-time, cost-effective delivery for clients.
Cross-Functional Leadership
Excels at orchestrating alignment across strategy, UX, creative, engineering, and QA teams to ensure seamless execution and shared vision.

Media Appearances

Alexander has no verified media appearances

Work History

1-2026
Principal Product Manager at Codal
2-2025 - 1-2026
Director of Project Management at MRM
8-2023 - 2-2025
Project Management / Digital Production Consultant at Self-employed
5-2019 - 7-2023
Technical Engagement Director at BAREFOOT
9-2016 - 9-2018
Head of Project Management (Consultant) at Poln Inc. (Techstars '16)

Education

1997 - 2001
BS from St. John's University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Principal Product Manager at Codal
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alexander

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alexander take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Alexander

Personality Compatibility


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