Alexandra Bastkær Winther

Observer
DISC Type : ci

Koncerndirektør, Chief Commercial Officer (CCO) at Tryg

Copenhagen, Capital Region of Denmark, Denmark

Overview

Alexandra Bastkær Winther is the Chief Commercial Officer at Tryg, with extensive experience in strategy, M&A, and transformations across the financial sector. Her career includes leading Alka Forsikring, a Principal role at Boston Consulting Group, and an Analyst position at JPMorgan. She holds degrees from the University of Cambridge and University of Copenhagen.

She is a vocal advocate for leadership that balances analytical sharpness with a human-centric focus on customers and employees. Passionate about diversity and inclusion, she believes management has a crucial responsibility to actively challenge biases and ensure equal opportunities are created within the business.

Interestingly, she studied economics with an ambition to focus on statistics or teaching, and had no initial plans to pursue a leadership career.

Personality Overview

Example Seeker

Value Driven

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

AI in Insurance
Is driving the strategic initiative of Tryg's Nordic AI Hub, which brings together AI competencies to foster innovation and talent.
Inclusive Leadership
Actively writes about the importance of diversity, challenging biases, and creating a culture of equal opportunity for employees and customers.
Commercial Growth
As CCO, she is focused on fostering a strong commercial mindset within the organization to drive business growth and customer value.

Media Appearances

Alexandra Bastkær Winther – Tryg. Featured in Tryg

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Reporting of granting of Tryg shares by senior management. Featured in GlobeNewswire

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Work History

3-2023
Koncerndirektør, Chief Commercial Officer (CCO) at Tryg
1-2022 - 3-2023
Direktør for Alka Forsikring at Alka Forsikring
3-2020 - 1-2022
VP, Head of Strategy and M&A at Tryg
9-2012 - 2-2020
Principal at Boston Consulting Group (BCG)
6-2010 - 6-2012
Analyst, Equity Derivatives at JPMorgan Chase & Co.

Education

MPhil from University of Cambridge
Master of Science (M.Sc.) from Københavns Universitet - University of Copenhagen

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Koncerndirektør, Chief Commercial Officer (CCO) at Tryg
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alexandra

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They like to analyze well and then make their decisions.
  • Can Alexandra take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Alexandra

Personality Compatibility


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