Alexandra Pasanen

Enthusiast
DISC Type : i

Customer Experience Consultant at Brightland

New York, New York, United States

Overview

Alexandra Pasanen is the founder of Good Care Consulting, specializing in customer experience (CX) for DTC brands. Leveraging over a decade of leadership from companies like Away and Magic Spoon, she helps businesses scale their CX strategies. She holds degrees from the University of Michigan and New York University.

Outside of her consulting work, Alexandra is a member of professional networks including The Old Girls Club and Black Unicorn. She recently invested in her personal development by completing a six-week course focused on the intersection of creativity and fear, demonstrating a passion for growth.

She founded her own consultancy to replicate the extraordinary customer experience programs she built for major brands like Away and Magic Spoon.

Personality Overview

Story Driven

Consensus Focused

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

DTC Customer Experience
Her entire career and consultancy is dedicated to helping early-stage DTC brands build exceptional, human-centered customer experiences that drive loyalty and growth.
Scaling CX Operations
She specializes in building and scaling compassionate, high-performing customer experience teams, helping companies navigate hyper-growth phases effectively.
Corporate Gifting
Manages corporate gifting for Brightland, focusing on making the bulk gifting process seamless and enjoyable for businesses during peak seasons like the holidays.

Media Appearances

Alexandra has no verified media appearances

Work History

7-2025
Customer Experience Consultant at Brightland
2-2023
Founder at Good Care Consulting
5-2025
Member at The Old Girls Club
9-2024
Member at Black Unicorn
4-2024 - 4-2025
Customer Experience Lead at Berry Street

Education

2010 - 2011
BA from University of Michigan
Master of Arts - MA from New York University

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York, New York, United States Job Level : Junior Designation : Customer Experience Consultant at Brightland
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Alexandra

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Alexandra take some risk or not?

  • They can take some low-probability risks if needed.

You And Alexandra

Personality Compatibility


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