Alexandra Pasanen in

Alexandra Pasanen

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Customer Experience Consultant at Brightland
📍 New York, New York, United States

Alexandra Pasanen is the founder of Good Care Consulting, specializing in customer experience (CX) for DTC brands. Leveraging over a decade of leadership from companies like Away and Magic Spoon, she helps businesses scale their CX strategies. She holds degrees from the University of Michigan and New York University.

Outside of her consulting work, Alexandra is a member of professional networks including The Old Girls Club and Black Unicorn. She recently invested in her personal development by completing a six-week course focused on the intersection of creativity and fear, demonstrating a passion for growth.

She founded her own consultancy to replicate the extraordinary customer experience programs she built for major brands like Away and Magic Spoon.

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Experience
2 Years
Current Role
Customer Experience Consultant
Job Level
Junior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Alexandra cares about

DTC Customer Experience
Her entire career and consultancy is dedicated to helping early-stage DTC brands build exceptional, human-centered customer experiences that drive loyalty and growth.
Scaling CX Operations
She specializes in building and scaling compassionate, high-performing customer experience teams, helping companies navigate hyper-growth phases effectively.
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Career

Work history

7-2025
Customer Experience Consultant
Brightland
2-2023
Founder
Good Care Consulting
5-2025
Member
The Old Girls Club
9-2024
Member
Black Unicorn
4-2024 - 4-2025
Customer Experience Lead
Berry Street
In the press

Media appearances

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Education
2010 - 2011
BA
University of Michigan
Master of Arts - MA
New York University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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