Alexandra Zeevalkink

Trailblazer
DISC Type : DI

Co-founder | Editor-in-Chief at The Subthread

London, England, United Kingdom

Overview

Alexandra Zeevalkink is the Editor-in-Chief and Co-founder of The Subthread, a media brand focused on the intersection of creativity, culture, and technology for brand marketers. With a background in digital publishing at firms like The Drum, she is described by peers as an innovative, passionate, and nurturing leader. She holds an MA from City St George’s, University of London.

Outside of work, Alexandra has a strong interest in visual arts, including independent film and digital photography. She is an avid traveler who enjoys meeting new people with innovative ideas and finding compelling stories. She values creating and attending engaging events that foster genuine connection and community without feeling forced or corporate.

Unique fact: Alexandra has been a contributing critic for Sight & Sound magazines poll for the "10 Greatest Documentaries of All Time. "

Personality Overview

Persuasive

Charismatic

Assertive

They prefer to ensure that they are in control of the situation.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Creativity & AI
She has commented publicly on how AI is changing creative job descriptions and workflows, focusing on how human judgment and emotion will remain essential.
Future of Media
She co-founded The Subthread as a "new kind of media company" to explore what's next for the industry and help leaders stay ahead of trends.
Brand Marketing
Her current venture, The Subthread, is explicitly designed to serve brand marketers and agencies interested in innovation and the future of culture and technology.

Media Appearances

Alexandra has no verified media appearances

Work History

8-2025
Co-founder | Editor-in-Chief at The Subthread
4-2024 - 7-2025
Managing Director at Digital Frontier
7-2023 - 4-2024
Director of Digital Publishing at The Drum
1-2021 - 7-2023
Head of Digital at The Drum
8-2017 - 10-2020
Digital Publisher at Broadcast Intelligence

Education

2009 - 2010
MA from City St George’s, University of London
2004 - 2008
BA from Hanze

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-founder | Editor-in-Chief at The Subthread
URL has been copied!

Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alexandra

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Alexandra take some risk or not?

  • If necessary, they will be ready to take risks.

You And Alexandra

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.