Alexandra Zeevalkink in

Alexandra Zeevalkink

Trailblazer · DISC type DI
Co-founder | Editor-in-Chief at The Subthread
📍 London, England, United Kingdom

Alexandra Zeevalkink is the Editor-in-Chief and Co-founder of The Subthread, a media brand focused on the intersection of creativity, culture, and technology for brand marketers. With a background in digital publishing at firms like The Drum, she is described by peers as an innovative, passionate, and nurturing leader. She holds an MA from City St George’s, University of London.

Outside of work, Alexandra has a strong interest in visual arts, including independent film and digital photography. She is an avid traveler who enjoys meeting new people with innovative ideas and finding compelling stories. She values creating and attending engaging events that foster genuine connection and community without feeling forced or corporate.

Unique fact: Alexandra has been a contributing critic for Sight & Sound magazines poll for the "10 Greatest Documentaries of All Time. "

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Experience
10 Years
Current Role
Co-founder | Editor-in-Chief
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Alexandra shows up

Persuasive
Charismatic
Assertive

They prefer to ensure that they are in control of the situation. They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Priorities

Topics Alexandra cares about

Creativity & AI
She has commented publicly on how AI is changing creative job descriptions and workflows, focusing on how human judgment and emotion will remain essential.
Future of Media
She co-founded The Subthread as a "new kind of media company" to explore what's next for the industry and help leaders stay ahead of trends.
+5 more topics Login to view topics
Career

Work history

8-2025
Co-founder | Editor-in-Chief
The Subthread
4-2024 - 7-2025
Managing Director
Digital Frontier
7-2023 - 4-2024
Director of Digital Publishing
The Drum
1-2021 - 7-2023
Head of Digital
The Drum
8-2017 - 10-2020
Digital Publisher
Broadcast Intelligence
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2010
MA
City St George’s, University of London
2004 - 2008
BA
Hanze
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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