Alexandre Degani Cantoni, MSc, MBA, CSPO in

Alexandre Degani Cantoni, MSc, MBA, CSPO

Sharpshooter · DISC type DC
Senior Marketing Manager at ADT
📍 São Paulo, São Paulo, Brazil

Alexandre is a senior marketing leader with over 25 years of experience in digital media, growth marketing, and brand management for companies like IBM, Microsoft, and ADT. He holds a PhD and an MBA from the University of São Paulo and is recognized for his expertise in leading digital transformations and implementing agile frameworks.

Colleagues describe him as a committed and great professional with extensive technical quality. His academic work includes publications on international marketing and knowledge transfer within multinational corporations. He is also a Certified Scrum Product Owner (CSPO).

He is a recipient of a mentorship award from a 2025 Tech & Innovation Hackathon.

Read the full overview →
Experience
7 Years
Current Role
Senior Marketing Manager
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Alexandre shows up

Precise But Practical
Fast But Analytical
ROI Driven

They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Alexandre cares about

Agile Marketing
He is responsible for implementing the agile framework and culture within his marketing teams, focusing on delivering value efficiently.
Marketing Attribution
He shares insights on the future of campaign measurement and optimization, especially with the phasing out of third-party cookies.
+5 more topics Login to view topics
Career

Work history

12-2022
Senior Marketing Manager
ADT
8-2021 - 12-2022
Senior Manager, Growth & Digital Marketing
Accruent
9-2019 - 8-2021
Marketing Manager
Zuri
4-2019 - 9-2019
Marketing Coordinator
SND Distribuição
7-2018 - 4-2019
Marketing and Branding Coordinator
Top Action Comunicacao E Desenvolvimento Profissional
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2021 - 9-2025
PhD
Universidade Metodista de São Paulo
2020 - 2022
MBA Digital Business
USP - Universidade de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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