Alexis Cepeda Maule

Evaluator
DISC Type : Dsc

Board of Directors, Trustee at Dress for Success Greater London

London, England, United Kingdom

Overview

Alexis Cepeda Maule is a global retail leader and CEO, leveraging her Harvard and Stanford MBA education to expand consumer fashion and technology brands into new international markets. Described as strategic, agile, and collaborative, she draws from her experience leading European growth for major brands like Reformation and YOOX Net-a-Porter.

Outside of her executive roles, Alexis is deeply committed to social impact and empowering women. She serves as a Trustee and the Chair of Compliance for Dress for Success Greater London, an organization dedicated to helping women achieve economic independence. She also champions diversity and inclusion initiatives in the workplace.

She was voted “Most Sustainable Womens Clothing & Accessories Managing Director” for two consecutive years.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Global Retail Expansion
As CEO of ACM Advisory, she specializes in advising brands on US, UK, and European market entry and has spoken publicly on scaling internationally.
Sustainable Fashion
Her leadership at sustainable brand Reformation and receiving sustainability-focused awards for two consecutive years highlight her expertise and passion in this area.
Women's Empowerment
Serves as Trustee and Chair of Compliance for Dress for Success Greater London, an organization focused on empowering women into employment.

Media Appearances

Alexis has no verified media appearances

Work History

12-2024
Board of Directors, Trustee at Dress for Success Greater London
10-2024
Advisor, Interim CEO at WE ARE THE BOARD
1-2024
Founder, CEO at ACM Advisory Group
1-2023
Advisory Board Member at NOLD
12-2021 - 12-2023
Managing Director of UK & Europe at Reformation

Education

2013 - 2015
Master of Business Administration (MBA) from Stanford University Graduate School of Business
2004 - 2008
B.A. from Harvard University

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Board of Directors, Trustee at Dress for Success Greater London
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Insights For Selling To Alexis Cepeda

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexis Cepeda is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alexis Cepeda

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alexis Cepeda move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alexis Cepeda take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alexis Cepeda

Personality Compatibility


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