Alexis Hochleutner

Inspirer
DISC Type : di

Product Strategy at FreeWheel

New York, New York, United States

Overview

Alexis Hochleutner is a product strategy leader at FreeWheel, specializing in aligning long-term market needs with product vision in the advertising technology sector. An MBA graduate from Columbia Business School, she has extensive experience in go-to-market strategy. People who have worked with her describe her as having "relentless organizational skills" and being a "dynamic self-starter".

Driven by a passion for people, data, and technology, Alexis focuses on building strong relationships and business units. Her work involves uniting stakeholders around missions to improve the digital advertising ecosystem, reflecting a commitment to fostering trust and collaboration within the industry.

She founded her own advertising technology consulting firm, ARC Dig IO, focused on go-to-market planning and market education.

Personality Overview

Achievment Oriented

Fast Adopter

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Ad Tech Strategy
Her career at FreeWheel, Amazon, and T-Mobile revolves around product and go-to-market strategy for advertising technology platforms.
Responsible Advertising
Led the Human Collective at HUMAN to combat fraud and abuse in digital advertising and engages with topics like brand safety and supply path optimization.
Future of Premium Video
Her current role at FreeWheel focuses on informing product roadmaps and validating strategic investments for the future of premium video advertising.

Media Appearances

Alexis has no verified media appearances

Work History

11-2025
Product Strategy at FreeWheel
9-2024
Founder at ARC Dig IO
11-2022 - 4-2024
Senior Director, Human Collective at HUMAN
9-2021 - 7-2022
Industry Specialist at Amazon
4-2020 - 8-2021
Corporate Strategy, T-Mobile Marketing Solutions at T-Mobile

Education

Master of Business Administration - MBA from Columbia Business School
Bachelor of Business Administration - BBA from Emory University - Goizueta Business School

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : Leadership Designation : Product Strategy at FreeWheel
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Insights For Selling To Alexis

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexis is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alexis

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Alexis move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Alexis take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Alexis

Personality Compatibility


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