Alfredo Bala

Sharpshooter
DISC Type : DC

Board Advisor at Mannatech Incorporated

Dallas-Fort Worth Metroplex, United States

Overview

Alfredo Bala is an executive coach and board advisor with 45 years of experience in global leadership and direct selling. As the former CEO of Mannatech (NASDAQ), he led expansion into over 65 international markets. People who have worked with him often describe him as professional, calm, and easy-going.

Originally a first-generation Cape-Verdean immigrant, Alfredos career has been defined by what he calls the "School of On the Ground Experience" across numerous countries. His extensive international travel, equivalent to flying to the moon and back eight times, underscores a life built on global connection and experiential learning.

He is the author of “The Motivation Equation, ” a book that shares the core leadership principles he developed throughout his extensive career.

Personality Overview

ROI Driven

Thorough Evaluator

Rigorous & Demanding

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

Global Expansion
He has extensive experience launching and relaunching operations in over 65 countries for companies like Mannatech and Britt Worldwide.
Direct Selling Leadership
With over four decades in the industry, he specializes in training, motivating, and developing culturally unified sales forces.
Leadership Coaching
He now focuses on his practice as an executive coach, speaker, and mentor for global network marketing leaders.

Media Appearances

Alfredo has no verified media appearances

Work History

4-2024
Board Advisor at Mannatech Incorporated
8-2015 - 4-2024
Chief Executive Officer at Mannatech Incorporated
5-2015 - 4-2024
CEO and President at Mannatech Incorporated
7-1992 - 9-2007
Chief Operating Officer at Britt WorldWide LLC
Director at Britt Worlwide Pvt.Ltd.

Education

Education details unavailable from School of "On the Ground Experience" in over 65 countries
1978 - 1980
Associate of Arts and Sciences (A.A.S.) from CCRI

More Information

Social Presence :

Prographics :

Exp : 25 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Board Advisor at Mannatech Incorporated
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Insights For Selling To Alfredo

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfredo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alfredo

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Alfredo move?

  • If convinced, they can reach decisions quite fast.
  • Can Alfredo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Alfredo

Personality Compatibility


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