Ali Bangash in

Ali Bangash

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Consumer Insights Lead Hershey Brand & Innovation at The Hershey Company
📍 Greater Harrisburg Area, United States

Ali Bangash is a consumer insights and strategy leader with extensive experience at CPG giants like The Hershey Company, Kellogg, and Frito-Lay. He specializes in driving the brand and innovation agenda for iconic, multi-billion dollar portfolios. A Cardiff University MBA graduate, colleagues describe him as curious, collaborative, and a skilled researcher who instills confidence.

He once managed a $2M+ insights budget for The Hershey Companys $4B+ business segment, which includes brands like Kit Kat, PayDay, and the seasonal portfolio.

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Experience
18 Years
Current Role
Consumer Insights Lead Hershey Brand & Innovation
Job Level
Mid-senior
Location
Greater Harrisburg Area, United States
Personality Overview

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Priorities

Topics Ali cares about

Brand Innovation
Drove key product launches like Pop-Tarts Bites and Pretzels by identifying new consumer segments and leveraging demand landscape data.
Consumer Insights
Acts as the "voice of the consumer" to ensure brand strategies for portfolios like Hershey's, Kellogg's Cereals, and Keebler are based on deep consumer understanding.
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Career

Work history

1-2023
Consumer Insights Lead Hershey Brand & Innovation
The Hershey Company
6-2019 - 12-2022
Consumer Insights & Strategy Lead Kit Kat, PayDay and Seasons
The Hershey Company
6-2018 - 5-2019
Sr. Manager Insights & Analytics - Fun/Taste Cereal Portfolio
Kellogg Company
1-2017 - 6-2018
Sr. Manager, Insights & Planning Pop-Tarts
Kellogg Company
1-2014 - 12-2016
Manager, Insights & Planning - Cookies and On-the-go Snacks
Kellogg Company
In the press

Media appearances

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Education
1998 - 1999
MBA-Distinction
Cardiff University / Prifysgol Caerdydd
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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