Alice Hall

Inquirer
DISC Type : cd

Events and Communications Manager at Food & Drink Exporters Association (FDEA)

Wincanton, England, United Kingdom

Overview

Alice is the Events and Communications Manager for the Future of Food Competition and the new communications lead for the Food & Drink Exporters Association (FDEA). Described as an "expert wordsmith, " she leverages her background in English Literature from Cardiff University to manage brand messaging, content, and event operations.

Outside of work, Alice has a strong interest in creative media and cinematic storytelling, following major production companies like The Walt Disney Company and Paramount Pictures. Her professional background as an English teacher also points to a personal passion for language and narrative.

While working as an English teacher, she was nominated for the Pearson Teaching Awards "Outstanding New Teacher of the Year" and received a Certificate of Excellence.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Food & Drink Innovation
Her role at the Future of Food Competition involves showcasing and supporting the next generation of entrepreneurs and innovators within the food industry.
Brand Storytelling
Utilizes her English Literature background and copywriting skills to shape compelling narratives for the organizations she represents, where she is known as an "expert wordsmith".
Event Management
As a certified Event Planner, she is responsible for the planning, marketing, and operations of major industry events, including the Future of Food Competition.

Media Appearances

Alice has no verified media appearances

Work History

1-2026
Events and Communications Manager at Food & Drink Exporters Association (FDEA)
12-2024
Events and Communications Manager at Future of Food Competition
7-2024 - 12-2024
Executive Assistant and Content Writer at Future of Food Competition
7-2020 - 8-2024
English Teacher and Whole School Literacy Coordinator (TLR3, FTC) at Sexey's School, Bruton
3-2019 - 6-2023
English Tutor at Freelance

Education

2012 - 2015
Bachelor's Degree from Cardiff University / Prifysgol Caerdydd
2019 - 2020
PGCE from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 8 Location : Wincanton, England, United Kingdom Job Level : Middle Designation : Events and Communications Manager at Food & Drink Exporters Association (FDEA)
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Alice

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Alice take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Alice

Personality Compatibility


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