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Alice Leader

Collaborator · DISC type si
Senior Wholesale & Convenience Reporter at The Grocer
📍 Greater Brighton and Hove Area, United Kingdom

Alice Leader is the Senior Wholesale & Convenience Reporter at The Grocer, specializing in the UKs convenience and wholesale landscape. Her coverage focuses on major players like Booker, Bestway, and Co-op. A graduate of the University of Brighton, she holds an NCTJ Diploma in journalism.

Alice frequently breaks exclusive stories, revealing major strategic shifts within the UKs top wholesale and convenience retail companies.

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Experience
6 Years
Current Role
Senior Wholesale & Convenience Reporter
Location
Greater Brighton and Hove Area, United Kingdom
Personality Overview

How Alice shows up

Good Listener
Example Driven
Appreciative

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Priorities

Topics Alice cares about

Convenience Retail Strategy
Her reporting consistently analyzes strategic moves by convenience giants like Co-op, Asda, and Nisa, focusing on pricing, wholesale sourcing, and in-store formats.
Wholesale Market Dynamics
She covers major wholesalers like Booker and Bestway, reporting on their relationships with symbol groups and changes to promotional structures.
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Career

Work history

10-2022
Senior Wholesale & Convenience Reporter
The Grocer
7-2020 - 10-2022
Wholesale & Convenience Reporter
The Grocer
9-2019 - 7-2020
Reporter
The Morning Advertiser
In the press

Media appearances

The Grocer hires Alice Leader as a reporter. Featured in ResponseSource
See now
Alice Leader | Senior Reporter - The Grocer. Featured in The Grocer
+2 more appearances Login to view media
Education
2018 - 2019
NCTJ Diploma
Brighton Journalist Works
2014 - 2017
Bachelor of Arts - BA
University of Brighton
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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