Alice Leader

Collaborator
DISC Type : si

Senior Wholesale & Convenience Reporter at The Grocer

Greater Brighton and Hove Area, United Kingdom

Overview

Alice Leader is the Senior Wholesale & Convenience Reporter at The Grocer, specializing in the UKs convenience and wholesale landscape. Her coverage focuses on major players like Booker, Bestway, and Co-op. A graduate of the University of Brighton, she holds an NCTJ Diploma in journalism.

Alice frequently breaks exclusive stories, revealing major strategic shifts within the UKs top wholesale and convenience retail companies.

Personality Overview

Good Listener

Example Driven

Appreciative

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Convenience Retail Strategy
Her reporting consistently analyzes strategic moves by convenience giants like Co-op, Asda, and Nisa, focusing on pricing, wholesale sourcing, and in-store formats.
Wholesale Market Dynamics
She covers major wholesalers like Booker and Bestway, reporting on their relationships with symbol groups and changes to promotional structures.
Forecourt Retailing
Tracks the role of forecourts in convenience retail, including brand partnerships and fuel pricing pressures, aligning with her interest in Shell and bp.

Media Appearances

The Grocer hires Alice Leader as a reporter. Featured in ResponseSource

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Alice Leader | Senior Reporter - The Grocer. Featured in The Grocer

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All articles by Alice Leader – Page 54. Featured in The Grocer

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Work History

10-2022
Senior Wholesale & Convenience Reporter at The Grocer
7-2020 - 10-2022
Wholesale & Convenience Reporter at The Grocer
9-2019 - 7-2020
Reporter at The Morning Advertiser

Education

2018 - 2019
NCTJ Diploma from Brighton Journalist Works
2014 - 2017
Bachelor of Arts - BA from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Brighton and Hove Area, United Kingdom Job Level : N/A Designation : Senior Wholesale & Convenience Reporter at The Grocer
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Be visibly appreciative of their actions during your interactions
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Alice

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Alice take some risk or not?

  • They are unlikely to take many risks.

You And Alice

Personality Compatibility


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