Alicia is a Visual Strategist and Creative Leader with over 10 years of experience leading campaigns for global brands like PepsiCo, Nestlé, and Hyundai. Educated at Universidad Simón Bolívar, she specializes in shaping brand experiences through UX design, motion graphics, and social media storytelling in her current role at Bind ERP.
Outside of her formal roles, Alicia is a passionate lifelong learner, recently starting a Masters degree and completing her undergraduate degree after a 12-year pause. Her dedication to her craft is shown through her continuous study of advanced animation and character creation software like Cinema 4D and Zbrush.
She was part of a team that won an Effie Award for a Nivea campaign in the health, beauty, and personal care category.
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