Alicia Cervantes in

Alicia Cervantes

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Visual Strategist & Creative Designer at Bind ERP
📍 Mexico City, Mexico

Alicia is a Visual Strategist and Creative Leader with over 10 years of experience leading campaigns for global brands like PepsiCo, Nestlé, and Hyundai. Educated at Universidad Simón Bolívar, she specializes in shaping brand experiences through UX design, motion graphics, and social media storytelling in her current role at Bind ERP.

Outside of her formal roles, Alicia is a passionate lifelong learner, recently starting a Masters degree and completing her undergraduate degree after a 12-year pause. Her dedication to her craft is shown through her continuous study of advanced animation and character creation software like Cinema 4D and Zbrush.

She was part of a team that won an Effie Award for a Nivea campaign in the health, beauty, and personal care category.

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Experience
12 Years
Current Role
Visual Strategist & Creative Designer
Job Level
Middle
Location
Mexico City, Mexico
Personality Overview

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Priorities

Topics Alicia cares about

Visual Brand Strategy
Has over a decade of experience creating 360-degree campaigns for major brands, from initial concept to multi-channel execution including digital, print, and in-store materials.
Digital Experience Design
Passionate about the digital space, with a certification in UX/UI design and extensive experience creating landing pages, HTML5 banners, and social media content.
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Career

Work history

9-2025
Visual Strategist & Creative Designer
Bind ERP
12-2021 - 1-2025
Sr Art Director I Digital Designer
TBWA\Worldwide
10-2019 - 12-2021
Directora de Arte Sr & Maker
Publicidad Augusto Elías
4-2019 - 7-2019
Directora de Arte Jr
INNOCEAN Worldwide México S de RL de CV
5-2018 - 3-2019
Directora de Arte Jr
FCB México
In the press

Media appearances

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Education
1-2025 - 6-2026
Master's degree
Universidad Latinoamericana, S.C.
2008 - 2012
Licenciatura en Comunicación Visual
Universidad Simón Bolívar (MX)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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