Alicia Cervantes

Critic
DISC Type : C

Visual Strategist & Creative Designer at Bind ERP

Mexico City, Mexico

Overview

Alicia is a Visual Strategist and Creative Leader with over 10 years of experience leading campaigns for global brands like PepsiCo, Nestlé, and Hyundai. Educated at Universidad Simón Bolívar, she specializes in shaping brand experiences through UX design, motion graphics, and social media storytelling in her current role at Bind ERP.

Outside of her formal roles, Alicia is a passionate lifelong learner, recently starting a Masters degree and completing her undergraduate degree after a 12-year pause. Her dedication to her craft is shown through her continuous study of advanced animation and character creation software like Cinema 4D and Zbrush.

She was part of a team that won an Effie Award for a Nivea campaign in the health, beauty, and personal care category.

Personality Overview

Information Seeker

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Visual Brand Strategy
Has over a decade of experience creating 360-degree campaigns for major brands, from initial concept to multi-channel execution including digital, print, and in-store materials.
Digital Experience Design
Passionate about the digital space, with a certification in UX/UI design and extensive experience creating landing pages, HTML5 banners, and social media content.
Creative Leadership
Identifies as a team builder at heart. Her background as a Senior Art Director and Associate Creative Director involved leading teams and bringing people together.

Media Appearances

Alicia has no verified media appearances

Work History

9-2025
Visual Strategist & Creative Designer at Bind ERP
12-2021 - 1-2025
Sr Art Director I Digital Designer at TBWA\Worldwide
10-2019 - 12-2021
Directora de Arte Sr & Maker at Publicidad Augusto Elías
4-2019 - 7-2019
Directora de Arte Jr at INNOCEAN Worldwide México S de RL de CV
5-2018 - 3-2019
Directora de Arte Jr at FCB México

Education

1-2025 - 6-2026
Master's degree from Universidad Latinoamericana, S.C.
2008 - 2012
Licenciatura en Comunicación Visual from Universidad Simón Bolívar (MX)

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico City, Mexico Job Level : Middle Designation : Visual Strategist & Creative Designer at Bind ERP
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alicia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alicia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alicia

Personality Compatibility


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