Alicia Daily Fogel

Enigma
DISC Type : dic

Vice President-National Accounts West at Cintas

United States

Overview

Alicia is a results-driven executive sales leader at Cintas, currently serving as Vice President of National Accounts for the West. With a strong background in complex sales and training from California State University, Chico, she has a proven track record of high performance and leadership development.

Outside of her extensive sales career, Alicia is passionate about cultivating positive work environments and fostering leadership, particularly among women in business. She maintains a strong connection to her alma mater and frequently expresses pride and gratitude for her teams accomplishments and company culture.

She founded the Regional Northwest Womens Leadership Group at Cintas.

Personality Overview

Persuasive & Assertive

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Sales Leadership
Her career at Cintas showcases a progression through senior sales leadership roles, consistently exceeding goals and managing large, high-performing teams.
Developing Talent
Recommendations highlight her ability to select, train, and develop top performers, with a history of promoting numerous sales representatives and managers.
Women in Business
Founded the Regional Northwest Women's Leadership Group at Cintas, demonstrating a commitment to advancing women in the workplace.

Media Appearances

Cintas - Alicia began her career with us in 2004, starting out as a sales associate. Featured in Facebook

See Now

Work History

6-2024
Vice President-National Accounts West at Cintas
12-2022 - 7-2024
Senior Director, National Accounts West at Cintas
6-2021 - 12-2022
Enterprise Global Account Manager at Cintas
3-2017 - 6-2021
Vice President of Sales at Cintas
5-2012 - 3-2017
Sales Director at Cintas

Education

2001 - 2004
BS from University of Northern Iowa
1999 - 2004
BS from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : N/A Designation : Vice President-National Accounts West at Cintas
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alicia

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Alicia take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Alicia

Personality Compatibility


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