Alicia Fu in

Alicia Fu

Evaluator · DISC type CDS
Demand Generation Manager at Directive
📍 Vancouver, British Columbia, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Demand Generation Manager
Job Level
Middle
Location
Vancouver, British Columbia, Canada
Personality Overview

How Alicia shows up

Fast But Analytical
Quality Focused
Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Alicia cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2024
Demand Generation Manager
Directive
4-2016
Senior Digital Marketing / Paid Media Consultant
Alicia Fu
10-2022 - 3-2023
Senior Paid Search Manager
VERB Interactive
11-2019 - 10-2022
Manager, Paid Search
Major Tom
7-2018 - 10-2022
Technical Lead / Principal Paid Search Strategist
Major Tom
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor of Business Administration (BBA)
Simon Fraser University
Business & Technical Writing
Vancouver Community College (VCC)
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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