Alicia Pfeiffer in

Alicia Pfeiffer

Trailblazer · DISC type DI
Senior Category Manager- Marketing and IT at TAG - The Aspen Group
📍 Mount Pleasant, South Carolina, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
15 Years
Current Role
Senior Category Manager- Marketing and IT
Job Level
Middle
Location
Mount Pleasant, South Carolina, United States
Personality Overview

How Alicia shows up

Values Relationships
Achievement-Oriented
Charismatic

They are more likely to be open to unproven but exciting technologies. If they come to believe in your value proposition, they will be your champion. They are charming and have the ability to align others behind their decisions.

Priorities

Topics Alicia cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
Senior Category Manager- Marketing and IT
TAG - The Aspen Group
12-2023 - 7-2025
Senior Category Manager- Clinical Goods and Services
TAG - The Aspen Group
2-2022 - 11-2023
Senior Merchandise Financial Planner
PetSmart
1-2017 - 1-2022
Category Buyer
PetSmart
7-2015 - 12-2016
Senior Assortment Optimization Analyst
PetSmart
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2004 - 2008
Bachelor of Science (BS)
University of Arizona - Eller College of Management
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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