Alicia Slachta in

Alicia Slachta

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Senior Manager, Growth Marketing at Penn Foster Group
📍 Lititz, Pennsylvania, United States

As a Senior Manager of Growth Marketing at Penn Foster Group, Alicia Slachta is a subject matter expert in paid media, customer acquisition, and lead generation. Described by colleagues as dependable and passionate, she holds certifications from The Trade Desk and studied Business Administration at Commonwealth University-Bloomsburg.

Outside of her marketing career, Alicia is passionate about empowering students to reach their full potential. Her interests include The Walt Disney Company and she previously worked as an Independent Stylist for a boutique jewelry and accessories brand, suggesting an appreciation for fashion.

She previously ran a side business as an Independent Stylist for a boutique-style jewelry and accessories company.

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Experience
26 Years
Current Role
Senior Manager, Growth Marketing
Job Level
Middle
Location
Lititz, Pennsylvania, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alicia cares about

Growth Marketing
Her current role and expertise focus on customer acquisition, lead generation, and managing CPM, CPC, and CPA campaigns to drive performance.
Programmatic Advertising
She recently earned certifications from The Trade Desk and is actively applying insights from programmatic trading to her daily marketing strategies.
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Career

Work history

6-2023
Senior Manager, Growth Marketing
Penn Foster Group
8-2022 - 6-2023
Senior Manager, Paid Media
Penn Foster Group
8-2020 - 8-2022
Manager, Paid Media
Penn Foster Group
10-2011 - 10-2019
Independent Stylist
Stella & Dot
6-2004 - 8-2020
Affiliate Program Manager
Penn Foster Group
In the press

Media appearances

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Education
1995 - 1999
Business Administration
Commonwealth University-Bloomsburg
1992 - 1995
High School Diploma
Our Lady Of Lourdes Regional High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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