Alicia Slachta

Inquirer
DISC Type : cd

Senior Manager, Growth Marketing at Penn Foster Group

Lititz, Pennsylvania, United States

Overview

As a Senior Manager of Growth Marketing at Penn Foster Group, Alicia Slachta is a subject matter expert in paid media, customer acquisition, and lead generation. Described by colleagues as dependable and passionate, she holds certifications from The Trade Desk and studied Business Administration at Commonwealth University-Bloomsburg.

Outside of her marketing career, Alicia is passionate about empowering students to reach their full potential. Her interests include The Walt Disney Company and she previously worked as an Independent Stylist for a boutique jewelry and accessories brand, suggesting an appreciation for fashion.

She previously ran a side business as an Independent Stylist for a boutique-style jewelry and accessories company.

Personality Overview

Judgemental

Hard To Convince

Upfront

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Growth Marketing
Her current role and expertise focus on customer acquisition, lead generation, and managing CPM, CPC, and CPA campaigns to drive performance.
Programmatic Advertising
She recently earned certifications from The Trade Desk and is actively applying insights from programmatic trading to her daily marketing strategies.
Student Empowerment
A recent post highlights her passion for "Opening Doors and Empowering Students, " showing a strong connection to her company's educational mission.

Media Appearances

Alicia has no verified media appearances

Work History

6-2023
Senior Manager, Growth Marketing at Penn Foster Group
8-2022 - 6-2023
Senior Manager, Paid Media at Penn Foster Group
8-2020 - 8-2022
Manager, Paid Media at Penn Foster Group
10-2011 - 10-2019
Independent Stylist at Stella & Dot
6-2004 - 8-2020
Affiliate Program Manager at Penn Foster Group

Education

1995 - 1999
Business Administration from Commonwealth University-Bloomsburg
1992 - 1995
High School Diploma from Our Lady Of Lourdes Regional High School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Lititz, Pennsylvania, United States Job Level : Middle Designation : Senior Manager, Growth Marketing at Penn Foster Group
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Alicia

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Alicia take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Alicia

Personality Compatibility


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