Alison Boucher in

Alison Boucher

Cheerleader · DISC type Is
Vice President, Consumer Marketing & Sponsorship UKI at Mastercard
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Current Role
Vice President, Consumer Marketing & Sponsorship UKI
Location
London, England, United Kingdom
Personality Overview

How Alison shows up

Story-Driven
Cheerful
Listener

They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Priorities

Topics Alison cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2024
Vice President, Consumer Marketing & Sponsorship UKI
Mastercard
11-2021 - 4-2023
Commercial Director
The Boat Race Company
2016 - 2018
Commercial Director
CSM Sport & Entertainment
2012 - 2016
Vice President, Brand & Commercial Partnerships, International
Sony Music Entertainment
2009 - 2012
Board Director - Head of Business Development, EMEA
Fuse Sport + Entertainment
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
BA Hon
University of Bristol
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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