Alison Leigh

Inspirer
DISC Type : di

Field Marketing Manager - Northern & Central Europe at Vodafone Automotive

Greater Manchester, England, United Kingdom

Overview

Alison is a creative and strategic Field Marketing Manager at Vodafone Automotive, described by colleagues as a consummate professional with immense passion, drive, and dedication. A CIM qualified marketer and Vodafone Group Award Winner, she focuses on customer-centric strategies and storytelling to generate engagement and ROI.

She is passionate about her creative journey and building positive energy and powerful momentum within her teams. Alison values mentorship and coaching, expressing gratitude for the support she receives from colleagues, friends, and family in her personal and professional life.

Alison is a winner of the prestigious Vodafone Group Shine Award.

Personality Overview

Confident & Optimistic

Generous

Decisive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Automotive Sustainability
Hosted discussions on fleet electrification and achieving Net Zero targets. Recently attended Economist Impact's Sustainability Week, noting viewpoints from automotive leaders like BMW and BYD.
Vehicle Security
Actively promotes and discusses stolen vehicle tracking solutions, focusing on protecting people, their livelihoods, and business assets in a tough financial climate.
Customer Storytelling
She consistently advocates for keeping the customer and brand story at the heart of her marketing communications strategy to drive engagement and results.

Media Appearances

Alison has no verified media appearances

Work History

4-2025
Field Marketing Manager - Northern & Central Europe at Vodafone Automotive
7-2017 - 3-2025
Field Marketing Manager (Northern Europe) at Vodafone Automotive at Vodafone Automotive
2015 - 6-2017
Field Marketing Specialist at Vodafone
4-2011 - 2015
Marketing Specialist at Vodafone
2007 - 2009
Events & Hospitality Co-ordinator at Yes Telecom (Vodafone)

Education

1996 - 1999
Education details unavailable from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Manchester, England, United Kingdom Job Level : Middle Designation : Field Marketing Manager - Northern & Central Europe at Vodafone Automotive
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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alison

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Alison take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Alison

Personality Compatibility


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