Alix Boulnois in

Alix Boulnois

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Chief Commercial, Digital & Tech Officer - Member of the Group Executive Committee at Accor
📍 Greater Paris Metropolitan Region, France

Alix Boulnois is the Chief Commercial, Digital & Tech Officer at Accor, where she leads a global team of 5, 000. With a background from Amazon and McKinsey, she drives the groups digital transformation, focusing on commercial strategy, customer experience, and innovation. She holds an MSc from HEC Paris and an MBA from Columbia Business School.

Outside of her executive role, Alix is passionate about gender equality, having served as an ambassador for the “Women Matter” program at McKinsey. She values building strong leadership cultures and is driven by customer obsession, a principle she honed during her time at Amazon. She recently joined the board of FDJ UNITED.

Unique fact: Alix champions the concept of having an empty chair in every meeting to symbolize and give a voice to the customer.

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Experience
8 Years
Current Role
Chief Commercial, Digital & Tech Officer - Member of the Group Executive Committee
Job Level
Leadership
Location
Greater Paris Metropolitan Region, France
Personality Overview

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Decision Approach
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Priorities

Topics Alix cares about

Customer Obsession
Learned from her time at Amazon, she believes in starting with the customer and working backwards, ensuring their voice is central to all strategic decisions at Accor.
Digital Transformation
Leads Accor's shift to an asset-light model by creating a "Digital Factory" to unify product, engineering, and data teams for enhanced guest and owner experiences.
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Career

Work history

5-2025
Chief Commercial, Digital & Tech Officer - Member of the Group Executive Committee
Accor
6-2024 - 7-2025
Chief Business, Digital and Tech Officer - Member of the Group Executive Committee
Accor
1-2023 - 6-2024
Chief Digital Officer - Member of the Group Executive Committee
Accor
5-2025
Independent Board Member
FDJ UNITED
6-2023
Non Independent Board Member
Gekko Group
In the press

Media appearances

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Education
2004 - 2008
MSc Management
HEC Paris
2016 - 2016
Disruptive Innovation
Harvard Business School Online
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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