Alix Boulnois

Inspirer
DISC Type : di

Chief Commercial, Digital & Tech Officer - Member of the Group Executive Committee at Accor

Greater Paris Metropolitan Region, France

Overview

Alix Boulnois is the Chief Commercial, Digital & Tech Officer at Accor, where she leads a global team of 5, 000. With a background from Amazon and McKinsey, she drives the groups digital transformation, focusing on commercial strategy, customer experience, and innovation. She holds an MSc from HEC Paris and an MBA from Columbia Business School.

Outside of her executive role, Alix is passionate about gender equality, having served as an ambassador for the “Women Matter” program at McKinsey. She values building strong leadership cultures and is driven by customer obsession, a principle she honed during her time at Amazon. She recently joined the board of FDJ UNITED.

Unique fact: Alix champions the concept of having an empty chair in every meeting to symbolize and give a voice to the customer.

Personality Overview

Fast Adopter

Confident & Optimistic

Charming & Persuasive

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Customer Obsession
Learned from her time at Amazon, she believes in starting with the customer and working backwards, ensuring their voice is central to all strategic decisions at Accor.
Digital Transformation
Leads Accor's shift to an asset-light model by creating a "Digital Factory" to unify product, engineering, and data teams for enhanced guest and owner experiences.
Augmented Hospitality
Focuses on extending guest services beyond the hotel stay, creating lifestyle experiences and tapping into local communities to drive engagement and new revenue streams.

Media Appearances

Alix has no verified media appearances

Work History

5-2025
Chief Commercial, Digital & Tech Officer - Member of the Group Executive Committee at Accor
6-2024 - 7-2025
Chief Business, Digital and Tech Officer - Member of the Group Executive Committee at Accor
1-2023 - 6-2024
Chief Digital Officer - Member of the Group Executive Committee at Accor
5-2025
Independent Board Member at FDJ UNITED
6-2023
Non Independent Board Member at Gekko Group

Education

2004 - 2008
MSc Management from HEC Paris
2016 - 2016
Disruptive Innovation from Harvard Business School Online

More Information

Social Presence :

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Exp : 8 Location : Greater Paris Metropolitan Region, France Job Level : Leadership Designation : Chief Commercial, Digital & Tech Officer - Member of the Group Executive Committee at Accor
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Insights For Selling To Alix

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alix is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alix

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Alix move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Alix take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Alix

Personality Compatibility


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