Alix Boulnois is the Chief Commercial, Digital & Tech Officer at Accor, where she leads a global team of 5, 000. With a background from Amazon and McKinsey, she drives the groups digital transformation, focusing on commercial strategy, customer experience, and innovation. She holds an MSc from HEC Paris and an MBA from Columbia Business School.
Outside of her executive role, Alix is passionate about gender equality, having served as an ambassador for the “Women Matter” program at McKinsey. She values building strong leadership cultures and is driven by customer obsession, a principle she honed during her time at Amazon. She recently joined the board of FDJ UNITED.
Unique fact: Alix champions the concept of having an empty chair in every meeting to symbolize and give a voice to the customer.
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