Allison Branton

Questioner
DISC Type : c

Industry Executive - Media & Entertainment at TransUnion

Phoenix, Arizona, United States

Overview

Allison has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Allison has no verified topics they care about

Media Appearances

Allison has no verified media appearances

Work History

2-2023
Industry Executive - Media & Entertainment at TransUnion
1-2022
Strategic Account Director at Neustar at Neustar, Inc.
5-2021 - 1-2022
Head of Advanced TV | Data Solutions & Sales | AnalyticsIQ at AnalyticsIQ
2-2015 - 5-2021
Business Development Executive - Marketing Services at Experian
3-2014 - 2-2015
Sr. Marketing Manager at Discount Tire

Education

BA from University of Nevada-Las Vegas

More Information

Social Presence :

Prographics :

Exp : 12 Location : Phoenix, Arizona, United States Job Level : N/A Designation : Industry Executive - Media & Entertainment at TransUnion
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Insights For Selling To Allison

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allison is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Allison

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Allison move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Allison take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Allison

Personality Compatibility


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