Allison Branton in

Allison Branton

Questioner · DISC type c
Industry Executive - Media & Entertainment at TransUnion
📍 Phoenix, Arizona, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
Industry Executive - Media & Entertainment
Location
Phoenix, Arizona, United States
Personality Overview

How Allison shows up

Price-Sensitive
Value Seeker
Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Priorities

Topics Allison cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2023
Industry Executive - Media & Entertainment
TransUnion
1-2022
Strategic Account Director at Neustar
Neustar, Inc.
5-2021 - 1-2022
Head of Advanced TV | Data Solutions & Sales | AnalyticsIQ
AnalyticsIQ
2-2015 - 5-2021
Business Development Executive - Marketing Services
Experian
3-2014 - 2-2015
Sr. Marketing Manager
Discount Tire
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
BA
University of Nevada-Las Vegas
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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