Allison Cohen in

Allison Cohen

Energizer · DISC type I
Director, Omnichannel Strategy at Bristol Myers Squibb
📍 Princeton, New Jersey, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
25 Years
Current Role
Director, Omnichannel Strategy
Job Level
Mid-senior
Location
Princeton, New Jersey, United States
Personality Overview

How Allison shows up

Big Picture Person
Enthusiastic
Informal

They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Allison cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2023
Director, Omnichannel Strategy
Bristol Myers Squibb
4-2021 - 11-2023
Associate Director, Engagement & Channel Planning
Bristol Myers Squibb
5-2017 - 3-2021
Group Account Director
PureRED
6-2008 - 5-2017
Account Director
Ferrara l PureRED
3-2007 - 4-2008
Senior Integrated Marketing Manager, Real Simple
Time Inc.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1993 - 1997
Bachelor of Arts (BA)
Boston College
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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