Allison Netzer in

Allison Netzer

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Founder & Chief Strategist at BrandThnk.co
📍 Greensboro--Winston-Salem--High Point Area, United States

Allison Netzer is the Founder of BrandThnk. co, where she advises fintechs and financial institutions on building growth brands. An internationally recognized marketer and best-selling author of "Think Like a Brand, Not a Bank, " she has shaped strategies for over 75 financial brands and giants like Dell and the NFL. People often describe her as inspiring, visionary, and strategic.

Outside of work, Allison is a tireless advocate for the special needs community, having served on the board of the Capitol School of Austin. A former collegiate athlete on the NCSU Crew Team, she also runs a passion project called "Swag Rules, " which explores the strategic value of company merchandise.

She is the co-author of the best-selling book, "Think Like a Brand, Not a Bank, " which guides financial institutions on creating stronger customer connections.

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Experience
28 Years
Current Role
Founder & Chief Strategist
Job Level
Leadership
Location
Greensboro--Winston-Salem--High Point Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Allison cares about

Fintech Branding
Her entire career, current consultancy, and book are dedicated to helping financial services companies build stronger, more effective brands.
Brand-First Mindset
She frequently speaks on the idea that brand is a core business strategy, not just a marketing function, and that internal culture is a direct output of brand.
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Career

Work history

8-2024
Founder & Chief Strategist
BrandThnk.co
10-2020 - 7-2024
Chief Marketing and Strategy Officer
NYMBUS
9-2019 - 8-2020
Senior Vice President, Strategy and Marketing
Temenos
10-2018 - 9-2019
Senior Vice President, Strategy & Marketing
Kony, Inc.
12-2015 - 9-2019
Vice President Product and Brand Marketing
Kony, Inc.
In the press

Media appearances

Nymbus's Allison Netzer On Building A Brand First Mindset, Value Reimagined as Mutual Exchange Between Company & Customer. Featured in Forbes
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Episode 19: Think Like a Brand with Nymbus CMO Allison Netzer. Featured in YouTube
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Education
1996 - 2000
Bachelor of Business Administration (B.B.A.)
North Carolina State University
12-2024
Master of Business Administration - MBA
Gardner-Webb University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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