Allison Netzer is the Founder of BrandThnk. co, where she advises fintechs and financial institutions on building growth brands. An internationally recognized marketer and best-selling author of "Think Like a Brand, Not a Bank, " she has shaped strategies for over 75 financial brands and giants like Dell and the NFL. People often describe her as inspiring, visionary, and strategic.
Outside of work, Allison is a tireless advocate for the special needs community, having served on the board of the Capitol School of Austin. A former collegiate athlete on the NCSU Crew Team, she also runs a passion project called "Swag Rules, " which explores the strategic value of company merchandise.
She is the co-author of the best-selling book, "Think Like a Brand, Not a Bank, " which guides financial institutions on creating stronger customer connections.
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