Alphonsus Tan in

Alphonsus Tan

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Director, Head of New Business and Commercial Sales, APJ at GitLab
📍 Ashburton, Victoria, Australia

Alphonsus Tan is the Director and Head of New Business for APJ at GitLab, where he builds scalable and predictable sales strategies across the Asia Pacific region. A graduate of Swinburne University, he is recognized for his people-centric leadership. Colleagues describe him as passionate, engaging, and a modern sales leader who genuinely cares for his team.

Beyond his corporate role, Alphonsus is dedicated to fostering new talent in the technology industry. He serves as a mentor at LaunchPad Academy, guiding the next generation of SaaS sales professionals. This commitment reflects his passion for coaching individuals to help them achieve their full potential and enjoy their career journey.

Peers affectionately call him "Alpha, " a nickname earned from his reputation for excelling at any task and consistently delivering outstanding outcomes.

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Experience
14 Years
Current Role
Director, Head of New Business and Commercial Sales, APJ
Job Level
Mid-senior
Location
Ashburton, Victoria, Australia
Personality Overview

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Priorities

Topics Alphonsus cares about

Building APJ Markets
He has successfully established go-to-market strategies and built repeatable, scalable sales motions for GitLab across the Asia Pacific and Japan region.
AI-Powered Development
He actively promotes the business impact of AI in the software development lifecycle, sharing content about GitLab's role as a leader in AI Code Assistants.
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Career

Work history

2-2025
Director, Head of New Business and Commercial Sales, APJ
GitLab
2-2023 - 2-2025
Head of Commercial Sales, APAC
GitLab
9-2022 - 2-2023
Head of Commercial Sales, ANZ
GitLab
5-2024
Mentor
LaunchPad Academy
10-2019 - 9-2022
Strategic Account Manager - Enterprise
Red Hat
In the press

Media appearances

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Education
Bachelor of business information Systems / Bachelor Of Business
Swinburne University of Technology
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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